As a beauty vlogger, you have a lot of material available to you for really engaging and interesting YouTube videos. You can, of course, create tutorials to help your viewers get celebrity style on a short budget, and you can discuss the latest, greatest trends we’re seeing on the runway and on the street each season.
You can also get a lot of great exposure and grow your audience substantially by posting useful and entertaining product reviews on YouTube.
Reviewing products that are relevant to your YouTube viewers will set you up as a thought leader among beauty vloggers. It will show that you have the knowledge that your viewers are looking for and that you’re someone to trust when it comes to decisions about which beauty products to buy and which ones to pass up.
To make your beauty product review vlogs pop and really work for you, just follow these 4 tips.
Review Products that are Relevant to Your Audience
First and foremost, does your audience care about the product? And is it relevant to your YouTube channel? These seem like very similar questions, but they have one key difference, and you need to make sure that you understand it. Say, for example, that you focus on hair care and hair products. Your audience probably cares about other types of beauty tips and products besides hairstyling and care, but what does a facial cleanser have to do with your hair styles channel? See the difference?
If your main focus is on vlogging about makeup tips, you may want to prioritize reviewing products like eye shadow, mascara, lipsticks, eye makeup removers and other relevant products. If you make beauty vlogs to teach women how to recreate Hollywood A-listers’ looks on the red carpet, on the other hand, you can branch out to any product that celebrities have been using or that helps create the looks you show in your YouTube video tutorials.
Provide a Personal Opinion on the Beauty Product
Next, don’t be afraid to give your opinion on the beauty products you’re reviewing in your vlogs. Remember, you’re the beauty guru on your YouTube channel. You’re the one showing your audience how to take care of their skin, get amazing curls, or create the perfect smoke-eye.
Your fans and new viewers watch your YouTube videos to get your opinion on beauty products. We definitely recommend focusing on products that you like rather than on products you wouldn’t recommend. However, don’t be afraid to talk about how a product works well for some things but not as well for others. Talk about when you would use it, when you wouldn’t, who it benefits and much more in regards to providing your personal opinion on the products you’re reviewing.
Have the Product Open and Show it in Detail
Don’t just talk about it, though. Again, your viewers want something more from a review than an advertisement. They want to be able to see the product before they buy it. Take it out of its packaging and show it at different angles. Give your viewers a good idea of the size, shape, and other important details.
If you can, give them a preview of the product in action. Open it up and let them see what comes with it. If you have time within your review video, go ahead and give a mini-tutorial on how to use it most effectively. The more detailed you can be and the more you can take advantage of the visual aspect of vlogging, the more successful your beauty product review vlog will be.
Tell Viewers Where They Can Purchase the Product
Is this product only available at a certain department store? Can it be purchased at the grocery store? Are there e-commerce sites where you can find it at a discount? Let your vlog audience in on where they can get the beauty products that you review in your YouTube videos. If you know of a place where they can save money on their purchases, tell them!
The more information like this you give your audience, the more you’ll build yourself up as an expert and as someone they can trust for all of their beauty questions and needs. So don’t hesitate to state your opinions on all of the products you review, and get really detailed about showing the product and how it works. Give your YouTube viewers all of the information they need, including where to find the product at the best price, and you’ll have a successful product review vlog post!
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