As a freelance makeup artist, you already know how competitive this field is. Whether you’re looking for work for film, stage performances, special occasions like bridal makeup, or anything else, the market is huge, and you need a way to stand out. Believe it or not, YouTube may be the most powerful tool available to you to get your name out there and start building a reputation.
Let’s walk through three highly effective ways that beauty vlogging can benefit you and your career as a makeup artist.
Share Your Portfolio
Right now, Instagram is the most popular online avenue for presenting your portfolio of work. However, with Instagram you’re limited to static images and short video clips. With YouTube, you can create full videos showing your process.
You can also create a specific portfolio video that shows potential employers and clients your range of work. You can link to this in your bios on other social media platforms, as well as in your résumé or in direct messages with clients and potential employers.
All that, and YouTube has a very strong and vibrant beauty vlogging community. You can become a part of that awesome community and build your own community around your style and your brand by engaging with your viewers, collaborating with other YouTubers, and promoting your beauty channel.
Build an Additional Marketing Outlet
Beauty vlogging on YouTube is also a great way to build a new marketing outlet for your brand. When you consistently post quality videos that are search engine optimized (with relevant keywords, good video tags, effective titles, etc.), your clients will be able to find you online more easily. Furthermore, you can embed your beauty vlogs on your website to bring in more traffic and show potential clients what you can do for them.
As you build and grow your channel, you will also become more visible to different cosmetics brands. These brands are always looking for consistent beauty vloggers to sponsor, and partnerships with your favourite brands can help increase your exposure and bring in even more clients.
Collaborate With Makeup Brands
Speaking of those brands, collaboration is the key to success on YouTube. As your audience grows, makeup brands will want you to feature their products for your audience. You can do reviews, endorsements, and other product features in exchange for free products. Then, eventually, once you have a large enough audience, you can partner with makeup brands for paid sponsorships that will create more revenue for your business as a makeup artist.
The more engaging your videos are, the more people will want to watch them. Clients in your area will start seeking you out, and you can start approaching makeup brands about partnerships and sponsorships. The key here is to always show both your audience and your potential brand partners what you have to offer. Show them how you can help them, and they will keep coming back for more videos and more partnerships.
If you are a freelance makeup artist and you haven’t started beauty vlogging on YouTube yet, now is definitely the time. With so many opportunities and such a fantastic community waiting for you on YouTube, you should definitely see improvements for your career.
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