Video is the most engaging medium available online today. If you want your prospects and customers to retain the information you give them, and if you want to build an emotional bond between your brand and your customers, you really should consider vlogging on YouTube.
Just by starting a YouTube channel for your business and filling it with fun, interesting, and informative vlogs related to your company, you can give your customers a sense that they really know you and that they can trust you and your products or services. Here are five ways to use vlogging for business that can build customer loyalty and help grow your business.
Feature Customer Testimonials
First of all, customers do more online shopping today than ever before, and that means that they need to know that they can trust the products and services they’re ordering before they make their purchases. For example, when your customers can’t try on the clothes you’re selling or even see the fabric before they press “Order”, they need some kind of assurance that they’re making the right decision.
Even if you sell your products or services in brick-and-mortar stores, your customers will still most likely be doing their research online before making a purchase. Customer testimonial vlogs show your viewers that you care about customer service and that you provide quality products. They work to build trust and empathy with your brand.
Introduce Your Company Staff/Departments
Speaking of building trust and empathy with your brand, why not introduce the people who make it all happen? You can easily create a vlog series in which you feature a different department each episode and introduce various staff members and the jobs they do.
This gives your customers a behind-the-scenes look at your company, and it puts human faces on your brand, as well. Use vlogs to showcase your company culture and to build your brand’s persona.
While you’re at it, you might also want to consider vlog interviews with your CEO, your managers, and other industry experts who work with your brand. These people have some very interesting things to say about the industry in general and where it’s going. They can also talk about how the company got started, who the founders were, what drove them, what’s changed since then, and what’s stayed the same.
Your company leaders are incredibly interesting people with some great stories that your customers will enjoy watching and hearing. Interviewing them further humanizes your company and builds more trust and empathy with your customers, as well.
Did your company send you and/or other employees to an industry event or conference? What kinds of cool innovations did you see while you were there? Who was the keynote speaker? What did he or she have to say?
People who are interested in your industry and the latest products and technologies available every year will love hearing all of the insider info that you can give them about any industry events or conferences you attend each year. A simple video recap of the highlights of the event will build interest in what’s to come for your industry and your brand.
Vlog Your Day at the Office
On that note, you can also give your customers an insider’s view of your business by filming a “Day in the Life” vlog at your office. What’s it like working for this company? What kinds of responsibilities do you have? This kind of video gives your prospects and customers a behind-the-scenes peek at your company culture and how your staff works together.
With a YouTube video like this, you can show your customers how the magic happens to bring them the products that they love. Plus, you can even turn it into a series. A day at the office for you may differ a great deal from a day at the office for your CEO or for someone in charge of warehouse inventory.
Show all of these aspects of your company, and you’ll show a level of transparency that today’s customers search for. You’ll help them associate human faces with your brand, and you’ll help build trust through sincere customer testimonials and employee interviews. Include all of these things and your business vlog channel could increase your sales and brand loyalty significantly.
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