To create the perfect video, you work tirelessly finding the right beauty product, securing the perfect lighting, and seamlessly editing your content so it shines. Those are just a few things that are on your endless list in creating something great.
Although many of those things take hours if not days, your work is far from over. After you’ve finished with your beauty vlog, you have to think through on what time you publish it, tags to use, the title, where you’ll share the video, and more. How do you choose all of the right elements for your content like you did when you first set out to create the piece?
Here at ICX Media we analyzed over 41 billion data points to help beauty vloggers connect and grow their audiences. From publishing times to industry benchmarks, we found five of the best ways for YouTube beauty vloggers to optimize their content.
1. Beauty Vlog Duration
As you are planning your content, you should take the time to consider the duration of your video. You may think that it could only affect your workload, but this factor does have a huge affect on the views and engagement of your overall content.
As we were analyzing the tens of thousands of beauty vlogs, we identified the perfect length you want to aim for depending on your overall goals.
If you want more views, try to keep your video around four minutes. We discovered that on average, videos that were 250 seconds in length garnered more views and as soon as the video increased in time the views started to taper off.
However, if you are looking for more comments and likes, you may want to create a longer piece of content. Videos at 700-850 (11-14 minutes) seconds long had on average 75% more engagements than ones at 4 minutes long.
2. Publishing Day
It can be easy to decide to upload your YouTube video whenever you finish editing it because you either can’t wait to show everyone your masterpiece, or you’re so tired you just want it all to be done. Don’t fall into those traps because you are risking whether or not your audience sees your video.
We found that the most popular day to publish videos is on Wednesday; however, that wasn’t the day that most people watch beauty content. On average, Saturdays had the lowest amount of content published, but the highest amount of views.
Just because you post something online, doesn’t mean your audience will always see it. Hundreds of hours of video are uploaded to YouTube every minute and your video is just a drop in the ocean. If you really want your content to be seen then you need to figure out when exactly your audience will watch it.
3. Beauty Vlog Titles
Your YouTube video title is one of the first things that a viewer will see. Is it engaging enough? Is it a piece of content that they want to watch or that they’ve interacted with in the past? We set out to quantify this part by analyzing the right amount of characters you would want to set in your title to maximize the views.
Most of the titles we analyzed had at least 44 characters, but we found that titles with 55 characters received 40% more views.
To optimize your titles even further, consider adding what you are going to cover in the very beginning of the title. This will help your subscribers identify quickly what they are about to watch.
4. Tagging Your Videos
Tags should not be an afterthought in your video routine. They are a very important component in how your content gets discovered over the short and long term. Tagging your beauty vlog properly will determine if it gets placed in the recommended content section or if it’s easily found when someone searches for it in YouTube.
We found some interesting points related to tags, but the stand out thing that we uncovered had to do with the optimal amount of tags to use in your YouTube videos. We saw that 30-35 tags used generated on average 165,874 views.
It’s important that you stick to your aesthetic and what your audience wants to see, but it’s invaluable to set goals for yourself versus your peers. We could come up with relative numbers for you to achieve, but that will not lead you to overall success.
Instead, after looking at thousands of YouTube beauty vloggers, we found some average benchmarks to gauge how you are doing relative to your peers. Below is a table that is broken out by subscriber numbers. You can see the average views, comments, likes, and dislikes for each subscriber range.
Use these numbers to plot out your own goals and to check to see if you are below or above average compared to others in your space.
Contouring Your YouTube Beauty Channel With Data
Creating content is hard, but growing your audience with that content is sometimes even harder. Maybe you can create the perfect cat eye without a mirror, while filming for your channel at the same time. But do you know the right combination of techniques to ensure that your audience will see the beauty skills you’ve mastered?
There isn’t a perfect, catch-all formula for you to use for your YouTube channel, but if you haphazardly publish your content without quantified strategies, you’ll see haphazard results. Try implementing some of these data points into your beauty videos to maximize the return on your channel.
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