If you want to create and run a successful YouTube channel, you need to be in touch with your vlog audience. Without your viewers, you won’t get the views and subscribers you need to really grow your YouTube channel and establish your brand as a vlogger.
So how do you get more YouTube viewers engaged with your vlogging brand? The most successful vloggers in the world have mastered the art of interacting on YouTube and across social media platforms. Here’s four effective ways to connect with your audience, and grow your YouTube channel’s brand.
Start a Companion Blog for Your YouTube Channel
First of all, you can greatly increase your YouTube channel’s exposure in Google search results by starting a companion blog, in which you discuss industry news and events, relevant stories, reviews, and other topics relevant to your channel. If you embed your YouTube videos on your blog and its content, people searching for relevant information are likely to find your posts and then watch your videos and even follow them back to your vlogging channel (getting you more viewers and subscribers).
Enabling comments on your blog will also give your audience a great outlet in which to voice their opinions, give you feedback, and ask questions. If you keep an eye on your comments and get involved in the conversation there, you can gain a lot of audience interaction and engagement.
If you give viewers shout-outs and mentions on your blog and in your YouTube videos when they write great comments and if you include their questions in Q&A blog posts, you’ll get even more engagement and involvement from them. YouTube viewers really love being a part of the community that they follow.
Live Stream with Google Hangouts and YouNow
With Google Hangouts you can have a live video chat with many of your viewers at a time. You can also record those video chats and add them to your YouTube channel. With YouNow, you can host a livestream in which you’re on video talking to your audience while they write comments, feedback, and questions to you. This way you can answer them in real time, and when the live broadcast is over it can be saved on YouNow for a limited amount of time for viewers to see.
You can use both of these amazing live content platforms to get more YouTube viewers engaged with your vlogging brand, and really stay in touch with what your community of viewers want discuss.
Establish a Snapchat Presence for Exclusive Content
Much like Instagram, but with more urgency, Snapchat is an image and short video based social network. Unlike Instagram, though, your Snapchat posts have an expiration date. When you post them, they’ll only be available as long as you choose (up to 10 seconds).
Encourage your viewers to follow you on Snapchat by mentioning your username in your YouTube videos and sharing the profile info in your video descriptions, on other social media sites, and on your YouTube channel’s about page. Whether it’s sneak peaks, previews, bloopers, extra clips, or anything else that would interest your audience, encourage them to follow you by telling them about the exclusive content they can check out only on Snapchat.
Start a Google+ Community For Your Vlogging Brand
Much like groups on Facebook, Google+ communities are online spaces for like-minded people to get together and talk about their favourite topics. You can create a community by logging into Google+, clicking on the Home tab in the upper left-hand corner of the screen, and clicking on the Communities button in the dropdown menu. This will take you to the communities page, where you can hit the blue “Create community” button to start a companion community that will you get more YouTube viewers engaged with your channel’s brand.
Let your viewers know about your Google+ community page by mentioning it in your YouTube videos and encouraging them to join. Link to your community on all of your social media presences and on your YouTube channel’s homepage, too. In your community, don’t be afraid to start and participate in question-and-answer sessions and relevant discussions. Answer questions for your audience and ask them some of your own. The more involved you get, the better your community will be.
Use these tips to help you effectively get more viewers connected with your YouTube channel’s brand!
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