Learning what tools work to attract organic interaction is always a bit of a gamble. However, there are some techniques that have withstood the test of time over the years. Facebook contests are an effective strategy for growing your YouTube channel’s presence.
While vloggers can run contests on just about any social media platform out there, Facebook continues to be one of the most popular simply due to the overwhelming majority of people who use the platform. As the most popular social media site, using Facebook to promote your YouTube channel is a no-brainer, and the same goes for contests.
Decide on Your Facebook Contest Format and Goal
There are many different ways to run a contest on Facebook. You can get your audience involved by asking them to re-share, leave a comment, vote, tag friends, create a status, and so on. You could even get creative and try something like a skill-testing question, for example, if your YouTube channel relates to trivia.
Giving away a prize is the outcome for the audience, but the other side of contests is that you are also hoping to get something out of them. Before you begin, consider the goal of hosting your contest.
Are you trying to gain more Facebook page likes? Are you trying to get more subscribers on YouTube? Do you want to increase the amount of likes and comments on your vlog(s)? Whatever your goal, you’ll need to consider how you plan to incorporate your goal into the contest entry format.
For example, let’s say you’ve partnered with a company on a branded video for your vlog channel and wanted to maximize the amount of comments about the content. Your format could be to have entrants post a screenshot of their comment on your Facebook page for a chance to win. Just remember, it’s important to keep things simple and easy so that more participation is encouraged.
Choose a Relevant Prize
In order to attract the right audience to your contest, your prize must be relevant to your YouTube channel. Choose something that would really interest your target audience and relates to your channel’s niche. It’s also a great idea to include limited edition channel merch whenever possible.
You can also consider adding prizes that make it worthwhile to enter the contest multiple times. For example, one like is one entry, while tagging two friends is an additional three entries. This can help expand your contest reach.
Create Rules and Guidelines for Participants
It’s important that you define how your Facebook contest will be governed. Rules and guidelines should be clear and simple to find on the contest page or post. For example, you might limit the number of entries, who can enter, how long the contests will last, and so on. You’ll also need to be sure to read over Facebook’s terms of service, to ensure you’re complying with all of their guidelines as well.
Promoting Your Facebook Contest
If no one knows about your Facebook contest, no one will enter it. Promoting the contest before it happens, and during the contest duration, is essential for getting the most engagement. Start by mentioning the contest in your vlogs and your other social media pages – as your current audience, these are the people most likely to be interested. You could also consider adding an in-video graphic in your vlog intros or outros that highlights the contest.
Visuals for the Contest and the Prize
A picture is worth a thousand words, and that is definitely true when it comes to contests on Facebook. Users see a lot of text every day when they log in, so pictures really grab the attention. Having a graphic helps to ramp up excitement and get more contest entries.
And having a picture or visual for the prize makes people want to win the prize more. If they can see it, they are more likely to want the product or service, rather than just trying to picture it.
After a Successful Facebook Contest
After the winner has been chosen and the contest is closed, it’s time to consider how you can use what you learned to measure your success. In addition to looking at Facebook’s analytic tools to learn how many clicks, likes, and other interactions you received, you should also ask yourself if you reached your contest goal.
Be sure to ask yourself if you chose the right type of contest entry, if you targeted the right audience, if the incentive was high enough, if the rules were clear enough, if the contest was given enough time, and if you faced any obstacles during the contest to avoid next time.
After a few Facebook contests, you’ll soon learn exactly what your target audience loves so much about this excellent marketing technique for growing and promoting YouTube channel’s brand!
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