You’ve no doubt heard that you can do great things for your YouTube channel through collaboration. YouTube is built on communities, and when those communities come together, they grow and thrive. Before we get into how to find the right collaboration partner, let’s first explore just how powerful collaboration can be and a few ways you can collaborate with other vloggers on YouTube.
The Benefits of YouTube Collaborations
A YouTube collaboration can benefit you and your channel in a number of ways. For one thing, if you collaborate with another YouTuber and you both promote your collaboration video, you will both get exposure with a larger audience. Their viewers will get to know you, and your viewers will get to know them. As a result, both of you will end up with a larger audience in the end.
Collaboration is also a great way to build community and stop seeing other YouTubers as competition. Even if another YouTuber creates similar content to yours, you both have your own unique spin and style that you put on your videos. Furthermore, audiences can subscribe to and avidly follow numerous YouTube channels, so you really shouldn’t be competing with each other. And, when you can forget about competition and embrace community, you can grow your channels together.
YouTube collaborations are also really great for getting new ideas for great content. When you work with another creator, the two of you can bounce ideas off of each other, find ways to work together on complementary topics, and/or discuss topics that your audiences are interested in. You never know what you can come up with when you start working with someone else who’s just as passionate about your niche as you are.
How to Collaborate on YouTube
Now that you have a better idea of why collaborations are so beneficial, let’s talk about how to collaborate on YouTube. Collaborations come in a lot of different forms. Some of the most popular are:
- Exchanging YouTube mentions – You agree to mention them in your next video, and they’ll mention you in theirs.
- Exchanging channel links – Whether or not you mention each other in your videos, you can also include links to each other’s channels in your descriptions, on social media, or in blog posts.
- Collaboration videos – If you live near each other, you can make a collab video together. If not, you might also want to consider creating a collab video with Google Hangouts On Air.
- Two-Part videos – You will create content together and divide it into two parts. Then you’ll post your half on your channel and link to their channel for the other half, and vice versa.
These are just a few of the ways that you can collaborate on YouTube. Now let’s discuss a bit about choosing the best collaboration partner.
YouTubers That Cover Relevant Content
First, don’t just pick any popular YouTube creator to collaborate with. You want to choose someone who covers content that’s relevant to your audience. In other words, if you’re a beauty vlogger, you should probably reach out to other beauty vloggers, rather than vloggers who focus on DIY home remodeling. Collaborations between YouTubers that create similar content always offer great potential!
YouTubers That Have a Similar Audience
Along the same lines, you want to collaborate with creators whose audiences are similar to yours. Why? Because you want their audience members to become a part of your audience, and vice versa. If the two of you have really similar channels with a few key differences, you’re both going to be more likely to benefit from the collaboration.
YouTubers That Are Committed
Look for partners that regularly work on their channel and upload new content because commitment is key! Someone who’s committed to their channel will do what it takes to promote your collaboration, just like you will. The two of you will succeed together because you’ll both put in the marketing and production effort it takes to create something really great.
Reaching Out for YouTube Collaborations
Once you’ve found someone that could be a great collaboration partner, it’s time to actually reach out to them – but how? Approaching a stranger about working together can be intimidating, but it really doesn’t have to be. Remember, you’re both enthusiastic about the same things, and you’re both YouTube creators that have goals of growing their channel. You have a lot in common!
So, start by checking their channel and video descriptions, as well as social media profiles, to see if they have a contact email listed. Whether you email them or attempt to connect on social media, be sure to tell them a few things in your initial message:
- Who you are
- Who your audience is
- Why you want to collaborate
- How collaborating could benefit both your channels
- Any collaboration ideas you may have
Be polite, professional, positive, and give them the chance to respond if they’re interested. If you don’t hear back from them, do not keep contacting them. They may not be able to collaborate right now, or they may have a conflict of interest or simply aren’t interested at the moment. That’s totally okay and normal. Just move on to the next opportunity. Keep these tips in mind to successfully find and work with other great YouTube creators!
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