If you’ve just started a YouTube channel, you probably wonder how some channels grew their way up to thousands of subscribers. Believe it or not, without buying any views or subscribers or doing anything else that’s questionable, you could have one of those channels in less time than you might think. Let’s discuss some tips and strategies to help you get more YouTube subscribers for your vlog channel.
Create an Audience Profile For Your YouTube Channel
First, if you want to get more viewers on YouTube, you will need to know who your viewers are. Take some time to brainstorm as many details and traits as you can about your audience (interests, hobbies, age group, etc.).
Then use this information to create a profile of your ideal target audience. The more questions you can answer about your audience, the better you’ll be able to target your videos to them and create the kind of content that they’ll be most interested in.
End Your Videos with a Subscriber Call to Action
One of the most effective strategies to implement as a YouTuber is ending your videos with a call to action (CTA). In other words, encourage your viewers to take certain actions. If you’re trying to get more YouTube subscribers, that CTA really should be about subscribing. Your subscriber CTA might be something like:
“If you liked this video, be sure to click ‘Subscribe’ to see more videos like it every Tuesday morning!”
Overall, when it comes to using call to actions on your YouTube channel, we recommend changing them so that they aren’t exactly the same message at the end of every video. If your videos always end exactly the same way, returning viewers will skip past them. So always vary things to ensure that more people take action.
Create a YouTube Schedule and Promote It
Did you notice, in the CTA we mentioned above, we included a detail about when your viewers could expect more videos? Publishing and promoting a consistent uploading schedule is a great way to get more viewers returning to your channel, and eventually subscribing.
Basically, you will want to commit to uploading at least one video (or more) per week, and you will want to tell your audience when they can expect new content from you. So, decide when you will be uploading new videos, publish that schedule on your YouTube channel and official social media pages, and be sure to promote it.
This could be through your CTAs, social media posts, blog posts, and more. Take every opportunity you can to tell your viewers when they should come back for more new videos.
Consistently Create Content For Your Audience
Of course, creating your schedule is only the beginning. If you want to get more YouTube subscribers, you will need to stick to that schedule. Figure out how long it takes you to write your script (if needed), practice, film, edit, and upload your videos. Then, working with that information, figure out a schedule for when you’ll do each task so that you can upload at least one video per week consistently.
After all, having a schedule won’t help your viewers if you don’t have new content uploaded on the days you promise it.
Don’t Sacrifice Quality for Quantity
That said, you should never sacrifice quality when it comes to your YouTube videos. If you are too busy to upload two or three videos per week, that’s fine. Instead, stick to just one video each week at first. Chances are good that, as you gain experience with all the steps of creating a quality vlog, that you will begin to work faster.
You may want to take a few steps to streamline the video creation process. For example, if you film your YouTube videos with a specifically designed setup/background at home, you may want to keep things in place between videos. If that’s not possible, look at ways to cut down on the time it takes for your video creation setup and completion process.
Work on being more efficient in the creation process, and you’ll never feel rushed.
Engage With Viewers In Your YouTube Videos
Want to get more engaged and returning viewers? Talk to the camera like you’re talking to your best friend. And don’t just end your YouTube videos with a generic CTA. Instead, really engage with your audience in your videos.
Talk to them.
Ask them questions.
Encourage them to leave their feedback and any questions they might have in the comments section. Ask them what they want to see in the future.
Respond to Your Video Comments
Then, when your viewers start leaving comments, don’t ignore them. Answer questions. Thank them for positive feedback. Engage them politely and professionally. And, if you post a YouTube video and want your comments to be tailored to a specific subject area, go ahead and get the conversation going yourself by asking your own questions in the comments section.
The more you engage viewers in the comments, as well as in your videos, the stronger your YouTube channel’s community will become, as more people will start sharing and spreading your content. A great community is key for growing your YouTube channel and getting more subscribers!
Start Building a Community, Not Just a Channel
Speaking of community, as you engage with your viewers, start to think of your YouTube presence as the basis for a community, not just a channel.
Create Q&A videos based on your viewers’ questions. Host chats on Twitter, Instagram, and other social media sites. Create a Facebook group or Google+ community for your audience and others who are interested in your niche to discuss relevant subjects. Work to build the community, and the community will work with you to get more YouTube subscribers.
More Viewers Will Lead To More People Subscribing
The more people see your videos, the more subscribers you can potentially get. So, in addition to engaging with your viewers on YouTube, you should also promote your channel, videos, and playlists on social media, on your blog (definitely consider doing so), and through collaborations with other YouTubers.
As you do all of this marketing and promotion work, though, remember that people need to be able to find your videos on their own, as well. Optimizing each and every YouTube video is really the only way to do this.
So, make sure that you include relevant keywords naturally in your video titles and descriptions. Use as many relevant video tags as you can. Always use high-quality custom thumbnails. Make it more likely for search engines to find you, and then add eye-catching details (like a catchy title or a great thumbnail) to draw attention to your video.
Use Annotations and YouTube Cards
Finally, annotations and YouTube cards give you the ability to add links within your videos. You can use these to sell branded merchandise, to take viewers to your social media profiles, website, or blog, or to collaborate with other YouTubers.
These in-video links are very useful tools as you work to get more YouTube subscribers, as they make videos more interactive and give you more options to link viewers to your other media.
The best part about YouTube cards is that they’re not just visible on laptops or desktops. They also work on the YouTube App, so you will always have that added level of interactivity, no matter how, where, or on what device your viewers find your content.
Watch: How YouTube Cards Work
If you follow these tips, you will have a much easier time getting your first 1000 subscribers on YouTube. Once you get that first 1000, you can reach more and more subscribers, as your YouTube channel’s community grows and more people start sharing your content on the web.
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