Whether you’ve been vlogging on YouTube for a few weeks, a few months, or even a few years, you would probably be happy to see even more people watching and engaging with your videos, right? The process to increase your audience reach is actually not as difficult or complicated as it might seem.
If you can consistently create YouTube videos that your fans want to see and you put a little bit of time and effort into building and marketing your vlogging brand, you’ll notice some very positive changes in your YouTube analytics.
Check out these 8 helpful tips to get more viewers on YouTube.
Consistently Create Quality YouTube Vlogs
First and foremost, are you consistent, and do you create quality YouTube videos? Before you start working on getting more viewers on your YouTube channel, you should do three things.
First, make sure that the video and audio on your vlogging camera are good enough to watch your YouTube videos on anything from a phone to a big screen TV. Second, take a look at the content that you’re putting out and the engagement you’re getting from your vlog audience. Do they like what you’re uploading? Do they have requests for different topics? What does their criticism look like?
Third, you’ve made sure that your video and audio quality are good and that you’re putting out compelling content, so now set your YouTube schedule. Once you’ve done this, make sure that your viewers know when they can expect new vlogs from you. This will keep you on their radar and keep them coming back consistently (increasing your return viewership).
Use Great Vlog Titles
Now, what’s in a name? Everything! A clever video title that includes keywords that your viewers are looking for can take you a long way. With the right title, you could be third or fourth in the search results rankings, but viewers will choose your video because it looks like the most fun. Think of ways that you can make plays on words and compel your audience to choose your YouTube video out of a line-up.
Focus on Building a Community
Next, think of your YouTube vlogs as more than just videos that your fans watch. Think of them as a means to engage with your audience. Each of your videos could be the opening to a great discussion, and you can foster that discussion by building a community around your YouTube channel.
Start by getting involved with the YouTube comments. If you don’t have any comments on a vlog, add one of your own to start the conversation there with a question about the topic you covered in that video. Then, as the conversation gets going, keep it going with more questions and responses to the other commenters.
You can also build your community by creating social media outlets for discussion, like a Facebook page or group or a Google+ community. And don’t be afraid to reach out to other vloggers and enthusiasts in your niche. Network with them on forums and existing Facebook groups and Google+ communities, and you’ll get your channel more exposure and build more of a community around it.
In the long-run, your community will help promote your YouTube channel by sharing your videos and engaging with your content.
Collaborate With Other YouTubers
While you’re networking with and getting to know other vloggers, reach out to them and offer to collaborate with them. If you have a YouTube channel about bicycle maintenance and someone else has a channel about tips and techniques for training and getting in shape with cycling, the two of you can give each other shout-outs or mentions. You can also make guest appearances in each other vlogs, upload guest vlogs or even make collab videos together.
Collaborations are a great way to get more viewers on YouTube because of the extended reach you receive by partnering with other vloggers that have a similar audience. It benefits both sides!
You can also get more YouTube viewers for your videos and improve your search results rankings while establishing yourself as a thought leader in your niche at the same time. By creating a companion blog to your YouTube channel, you’ll be able to include more keywords and wording than you could with just your YouTube channel alone.
At the same time, by posting more in-depth discussions on your vlog topics, along with additional tips and some behind-the-scenes content, you’ll really show your expertise on all of the subjects you cover.
Be sure to embed your YouTube videos into your blog posts. Then, every time someone makes search queries related to the content and keywords that you cover on your blog and lands on your blog posts, they will come across your YouTube videos as well (more video views).
Become a Contributor for Relevant Publications
Seek out online and offline publications that relate to your industry or vlogging niche. Reach out to them and offer to write guest columns or to write regularly for them. This will give you the opportunity to mention your YouTube channel and link to it in your bio, and you’ll get more exposure by showing your expertise to even more people.
Social Media Marketing
Start Facebook, Twitter, Instagram, and Google+ pages for your YouTube channel. What can you do besides posting links to your YouTube videos? Talk about daily tips and tricks that relate to your viewers’ interests. Hold contests for branded merchandise when you reach a set number of followers on Google+. Get involved in the discussion and consistently post quality content on social media, and you’ll watch your YouTube community grow.
Finally, keep up the good work! Most YouTube vloggers aren’t overnight sensations. Even the ones who seem to have come out of nowhere have usually been vlogging for some time. Don’t get discouraged when you don’t have a million viewers on YouTube after a single month of vlogging. Instead, focus on consistently creating compelling videos and continue marketing them on social media. Keep blogging and keep getting your brand name out there, and you’ll see more viewers and more subscribers, too.
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