If you’re fairly new to beauty vlogging, you’re probably wondering how you can get more views on YouTube. The good news is that you don’t have to rely on luck, or go through a difficult process. It definitely has a lot more to do with work and consistency than luck. With a few handy tips, you can get the views you want without ever considering buying views (which we never recommend).
YouTube Thumbnail Images Are a Difference Maker
What do you think will make viewers click on your make-up tutorial before other options on the same page? It’s the YouTube thumbnail image for your beauty vlog! A relevant and engaging thumbnail showcasing the results of following your tutorial is a great way to grab the attention of potential viewers. When you do this, your audience will know what they can expect from your tutorial video, and they’ll be more likely to click and watch your content.
Always use a clear, engaging, and relevant thumbnail image. We’ve written a detailed post on this subject, so be sure to check it out here.
Work Together With Beauty Vloggers In Your Niche
YouTube collaborations are definitely something that every beauty vlogger should consider because of the impact they can have in growing your channel and getting more views.
Connect with other YouTube beauty vloggers and offer to exchange mentions on your next video or on social media. Ask if they want to do guest vlogs on each other’s channels or if they’d like to do a joint video or a two-part video where you each do one part and tell your audiences to visit each other’s channels for the other.
Collaborating opens you up to share your audience with other beauty vloggers and vice versa. Whenever you collaborate with another vlogger, you both gain viewers, and you work to build the beauty vlogging community. In other words, everyone wins.
Check out our post that goes over collaborating on YouTube.
Build Your Beauty Channel’s Brand on Social Media
Of course, if you really want to get more views on your beauty vlogs, you need to branch out from YouTube with your marketing efforts. You don’t have to spend a lot of money, but you do need to spend some time posting and growing your YouTube channel’s brand on social media.
Start by creating pages and profiles for your YouTube channel on the social media platforms where your audience hangs out. Many beauty vloggers get the most success from presences on Facebook, Instagram, Twitter and Snapchat, but of course just having a presence isn’t enough.
Start by completely filling out all of the fields in your bios and profiles. Instead of linking to your channel, link to a customized video playlist on your channel that gives new viewers a great entry point into your content.
Then create a posting schedule and share consistent, quality content that your audience is interested in. Use hashtags and tag the popular brands you use in your videos, and you’ll get more exposure with people who aren’t following you yet.
And, of course, always post links to your beauty vlogs whenever you upload them. Social media marketing can do wonders for your channel’s popularity if you keep up with it and consistently post the kind of things that your audience wants to see from you.
Be sure to check out our post on how to promote your YouTube channel with social media.
Promote Your YouTube Beauty Vlogging Schedule
Don’t leave your viewers guessing about when you’ll be uploading next. Instead, make sure that you share your uploading schedule on your YouTube channel. You can also create a customized graphic for your channel art that includes information on when viewers can expect more content from you.
And, of course, you can always include this info in your video descriptions, and your social media pages, as well. This will increase your return viewership, since your new viewers will know when to check back in with you for new YouTube beauty vlogs.
Start Guest Blogging on Relevant Beauty Sites
Want to reach more viewers who are likely to be interested in your beauty tips, reviews, etc.? Reach out to the beauty blogs and sites that you follow, and offer to write a guest blog for them. You can even make it really easy for them by including your proposed blog with a bio about yourself and your channel.
Make sure to link to a video playlist in your bio to get people to click over to see what you have to say. Here’s how vloggers on YouTube can start guest blogging to promote their channel.
TIP: You can do the same thing for local print publications, too. Lifestyle and beauty editors love getting local flavor, and you can give them free content that adds something new and different to their publication. As always, just be sure to include your YouTube channel’s info in the author bio of your contribution, so that readers can find and watch your beauty vlogs.
Participate and Engage in Forum Discussions
There are actually a lot of online forums about the beauty industry, skincare, hairstyling, and other beauty topics. Find a couple of forums that you like and get involved in the conversation. When you do this, though, don’t spam the forum with a bunch of links to your YouTube channel and beauty videos.
Instead, include that information in your bio and only comment on threads when you have something relevant and pertinent to say. People will start to see that you’re an authority in your niche, and they’ll seek your channel out through your bio.
You can check out our tips on promoting your YouTube channel with online forums.
Promote Playlist Links When Marketing Your Vlogs
As mentioned earlier, whenever you link to your beauty vlogs on any social media platform, always link to playlists. These can be playlists of your most recent videos, your most popular beauty videos, or vlogs on a particular topic, depending on the purpose of your link.
Basically, when you link to a playlist instead of just your YouTube channel or a single video, more relevant videos will play automatically after the viewer watches the first one. A lot of times, they’ll stick around to watch several videos in a row, and you’ll get a lot more views on your YouTube channel just by promoting playlist links.
With these tips, you should have no trouble getting more views on YouTube, but be aware that growing your beauty channel takes time and consistency. Give these tips and techniques time to work for you, and you should start to see significant results.
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