Creating a good YouTube video title is one of the most important things you can do to get more people to click on your videos in their YouTube and Google searches, helping you get more views. A good title will improve your SEO (Search Engine Optimization), but that’s not all.
It’ll also give your viewers valuable information in an eye-catching way. Basically, when you create your video titles, you want them to stand out to both your potential viewers and Google. Here’s how:
Tell Viewers What to Expect
First, a good YouTube video title will always be relevant and accurate. So, as you create your video title, think about what kind of content is in the video and why your viewers will want to watch it.
If you have specific products that you review, you’ll probably want to mention them, or if you’re helping your viewers get a particular celebrity’s look, you’ll definitely want to mention that. This will give you a good start for making effective titles.
Optimize Your Title With Relevant Keywords
Next, you want to ensure that your video gets a high ranking in Google and YouTube search results, right? You can do this by including relevant keywords that your audience searches.
For example, if you’ve made a video reviewing the best puzzle apps for the iPhone, you might want to include the keywords “great iPhone puzzle apps.” So, your title could be “7 Great iPhone Puzzle Apps to Really Challenge Yourself”.
Now, think about all those clickbait articles you’ve seen over the past few years. As much as we hate to admit it, those alluring titles really get us sometimes. Why? Because they build anticipation. We want to know about the weird tricks and secrets that can help us improve our lives.
You can take advantage of that desire to know more by creating titles that build anticipation and really encourage people to click through. Plus, because your videos are high quality, relevant, and entertaining, you’ll never have to worry about people calling your content clickbait.
Match It With Your Custom Thumbnail Image
Once you’ve created an enticing title that will get people’s attention and get you better search results rankings with Google and YouTube, you want to give people even more of a reason to click on your video. The best way to do this is to create a really cool custom thumbnail image that matches your title.
If you go with a default thumbnail image, it could be any random frame, or it might end up being a blurry still. Instead, choose a still that will really make your audience want to click on your video. You can even customize it by adding additional graphics and text to really make your YouTube thumbnail image stand out.
Moral of all this YouTube thumbnail talk: be sure to have your video title match and build on your custom thumbnail (If you’re reviewing a specific product in your video, and also showing it in your thumbnail image, then be sure to mention it in your title as well).
Follow these tips, and you’ll have a much easier time creating a good YouTube video title that will get more people to click on your videos so that you grow your vlog channel and get more views. And remember, choosing a good YouTube video title should be fun, so relax and get creative!
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