Your YouTube viewers are important to you, right? The people who actively watch your new video and vlog uploads are essential to your YouTube channel. The bottom line is that subscribers are very important.
To keep them coming back and to encourage new viewers to subscribe, it is important for you to build a strong relationship with them. And to establish that relationship, you need to focus on viewer engagement. Let’s look at a three keys that can help grow your YouTube channel’s audience relationship and engagement.
Dedicate Time To Your YouTube Channel’s Audience
Interacting with your viewers is the number one way to maintain subscribers, build relationships, and grow your YouTube channel. Through social media, there are several ways to do so. If you haven’t already, consider which social media websites your target viewership actively uses and create a social media presence on those sites for your YouTube channel.
Be careful, here, not to spread yourself too thin. The key is to build a presence on social media, so if you set up accounts on every single platform available, you may not be able to effectively manage them all due to limited time and other commitment. Select a few and monitor them carefully.
If your target viewership tweets often, set up a Twitter account for your YouTube channel. Likewise, if your YouTube channel is geared towards music, you may consider a SoundCloud account. If you upload “how to” cooking videos, creating a Pinterest account is a great way to reach your audience. Now, obviously, depending on which social media sites you use will alter how you interact with your YouTube channel’s audience.
It may be tempting to just post about a new upload or tweet about an upcoming YouTube vlog, but establishing a relationship with your viewers involves making a deeper connection. What are your followers tweeting? Retweet their tweets or tweet at them when they’re connecting with you. Are they asking questions? Answer them. Are your Facebook fans commenting on your posts? Make sure you comment back and do so in a timely fashion.
When you think about social media platforms, does YouTube come to mind? Because YouTube is the platform for video channels, many people often forget to consider it as a social media tool.
Make sure you are replying to your comments on your YouTube videos, especially when you are new and starting a channel. This is one of the best ways to establish a relationship with your audience.
What Are Your Viewers Are Interested In Watching?
While you may consider this question when you create a new video, why not ask your YouTube viewers directly? Not only is this a great way to ensure you’re giving your viewers exactly what they’d enjoy watching, but asking for your viewers’ feedback provides plenty of ideas for future YouTube videos and vlogs. This also places some control of your channel in your viewers’ hands, and who wouldn’t love to watch their favorite YouTube channel’s videos that they had something to do with?
You must first ask the question. For example:
- “What would you like to see me cook in the next video?”
- “What do you want to learn how to do?”
- “What movie do you want to see reviewed next week?”
- “Who would you like to see in our next vlog?”
The questions that you can ask your audience on YouTube are endless and they don’t just have to be about future topics.
Don’t be afraid to ask your viewers for criticism. For example, if you thought you left out something important in your video, ask. “Is there something you would like to know more about?” This will not only help you learn the prior knowledge your viewers have about your topics, but understanding your audience backgrounds allows you to pinpoint areas you can discuss to make your YouTube videos better.
Now, this isn’t just about asking them to show you care, but you also need your YouTube viewers to answer your question. This is considered a “call to action” phrase and it is very simple.
After you have asked your audience what more they would like to know, if you have covered everything, what their favorite part of the vlog was or what they would like to see next, you could say, “Comment with your thoughts below.” This may seem fairly obvious, but telling your viewers exactly what to do actually ups the chances you will get a response.
This strategy also works well across all social media platforms. Whether your YouTube Channel has its own Facebook fan page or Twitter account, use your resources to reach an even greater audience. Tweet your question with a “call to action”. Do you want your followers to tweet back what they’d like to see covered in future YouTube videos? Or maybe you want your Facebook fans to watch your video and comment back on Facebook. All of this can be achieved in a simple Facebook post.
Asking for feedback is the perfect way to establish a large discussion.
Whichever way you decide to ask, make sure to check back often and keep a presence in the conversation. And most importantly, follow through! Don’t just ask, but use your viewers’ thoughts and feedback to produce and enhance your YouTube channel!
Hosting Contests For Your YouTube Channel
Contests may be one of the best ways to grow your YouTube channel’s audience engagement. They are simple, fun and very exciting! Holding a contest is much like asking your viewers for feedback. In fact, in many cases, these two strategies can go hand in hand.
Regardless of your YouTube channel, there are hundreds of prizes you can come up with if you just get a bit creative! And setting up the contest takes very little work.
Let’s consider our strategy above for a moment. So you’ve wrapped up your YouTube video with a question, but you only got one or two feedback comments. While two responses are better than none, it doesn’t leave you with much material to work with, right? So why not add a contest to your question.
In this case, it only takes one extra step. Ask your question, direct your viewers where to answer, and explain your contest. Your contest set-up may sound something along the lines of, “What product would you like to see me review next? Leave your suggestions on my Facebook page. I will choose the most creative suggestion to review in my next video.”
But contests don’t just have to be about feedback. Maybe you want to get more views on a specific YouTube video. Post that video on Facebook and tell your Facebook fans that they will be entered to win each time they share your YouTube video.
Contests are also a great way to show fan appreciation, and what fan wouldn’t love that? Consider setting up contests for your YouTube channel’s audience and holding free giveaways to thank your fans for being awesome supporter. For example, lets say your YouTube channel is all about cats. Ask your fans to share a picture of their cat for a chance to have it featured in your next video.
Or maybe you’re a beauty vlogger and you review different make-up products. Ask your viewers to tweet you their favorite product for a chance to have it reviewed and get their name mentioned in your next beauty vlog, and/or receive a product that was previously featured on your channel. No matter what contest you hold, make sure it is all about your fans.
Keep these core strategies in mind to help establish a stronger relationship with your viewership!
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