As a YouTuber, it’s important to make use of resources that can help take your YouTube channel to the next level. Thanks to the diverse range of tools, services and products from brands dedicated to creators, there’s a ton of options available to us today than ever before.
For example, we love Patreon, which is a platform allowing creators to offer cool experiences and rewards to their top fans. It’s pretty much a great way to monetize your passion and keep working on the things you truly enjoy, especially for YouTube creators.
Since its inception in 2013, Patreon has paid over $100 million to creators on the platform, and has received tons of positive feedback from creators in a wide variety of industries. We recently had a chat with marketing manager Taryn Arnold to learn more about how Patreon works, and can benefit YouTubers:
For those just hearing about Patreon, how would you describe the platform?
Patreon is a membership platform that makes it easy for creators to get paid. Creators offer unique experiences, early access, and special content to their biggest fans in exchange for a recurring monthly payment, which turns big fans into paying patrons. By giving fans a way to become a patron (member) of YOU, thousands of creators are making the ongoing, monthly salary they deserve.
What do you consider to be the top benefits of Patreon for YouTubers?
It’s an opportunity to connect with your fans in a much closer, more intimate way. By engaging with them like this, you build a rock-solid community that shares your videos more, leaves more interesting comments and watches you more intently!
For new users, what advice would you give them for success on Patreon?
The biggest pieces of advice I’d share about a successful start on Patreon revolve around page creation and page launch.
1. Use the buddy system! Aka, don’t try to figure Patreon out on your own. Our explore page offers tons of examples of creators who are doing really well on Patreon, so make sure to check out various creators (both on YouTube and not) to see how they made their intro videos, rewards, and goals. We find this to be the best way to see how creators are already finding success on the platform.
2. Take time choosing your rewards. Rewards are the way you give value to your patrons, so it’s really important that you spend time thinking about what works for you (good time spend, easy to fulfill) and what would excite your fans.
Make it a party. “If you build it, they will come” is quite possibly the biggest myth associated with launching on Patreon. Creators launching on Patreon definitely find the most success when they make an event out of their launch day — some tease the date weeks prior, some do launch-day live streams, and all consistently share their page through their biggest social channels, not just once.
All this info and much, much more is outlined in our new guide that helps creators on every step of their Patreon journey, from getting started to growing your page.
As Patreon continues to grow its user base, what are you aiming to accomplish for creators?
Whatever creators need, we hope to build. We are currently working on countless features that will make for an extremely robust but simple way for creators to introduce membership to their fans. Much of this revolves around reward maintenance — we want artists and creators of all types to offer lucrative, easy to fulfill rewards on Patreon that keep patrons excited and engaged.
A ton of creators (especially on YouTube) have shared how much of a positive impact Patreon has made to their careers. What do you attribute that to?
First of all, that’s awesome. Secondly, Patreon is filling a gap that most professional creators feel. These creators (and their teams) are making incredible things that their fans absolutely eat up, but the model that turns cool thing into sustainable living didn’t exist before Patreon. This system is broken and Patreon is happily fixing it.
When it comes to managing your YouTube channel as a creator, where do you believe Patreon can be most effective?
For YouTube creators, Patreon can be most effective in helping to monetize and deepen community with fans. YouTubers are making full-time salaries using Patreon, while growing and maintaining more intimate connections with the biggest fans than they would experience anywhere else.
On behalf of Vlog Nation, we’d like to thank Taryn Arnold for joining us to discuss the Patreon platform for creators. Be sure to visit Patreon.com and learn more!
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