This is a guest contribution from Tom Martin.
It can be daunting when first starting a YouTube channel and you aren’t having the overnight success you dreamt of when you first turned on that camera.
There’s good news though – You’re not alone.
Everyone has to start somewhere, even the top vloggers in the world started with zero subscribers and just a handful of views.
The bad news? – You’re not alone
That’s right, YouTube is growing and so is your competition for eyeballs.
It’s not easy to grow your channel and it takes a lot of hard work and determination, especially in the early days but there are steps you can take to help your vlogs get noticed faster and by more people. Here are 7 ways to do so:
Be Vocal in The YouTube Vlogging Community
If you’re a big fan of a certain vlog channel, no doubt you’ve noticed the same people leaving comments and getting involved in discussions with fellow viewers.
Be that person.
Other fans will start to notice you too and curiosity will no doubt lead a few of them to click over to your channel. You may even strike up a few friendships that can help you on your way.
Make sure to come across as polite and helpful and add value to conversations that are going on. You never know, the video’s creator may even reach out to you or shine some light on you if you are a valuable member of their community.
This is an idea that lots of people talk about, and YouTube itself promotes it heavily in their Creator Playbook.
There’s a reason for this. It works.
It works because you are exposed to a new audience who may never have seen you before and by being associated with that person you are given credibility in the eyes of their audience.
The best way to find a collaborator? Ask.
That’s right. Contact them directly, be polite and complimentary and make sure you go to them with an idea for a video not just a general request to collaborate.
Don’t be offended if people say no and even less offence if you are ignored. People don’t always pick up messages and others are simply too busy, especially bigger channels.
Speaking of which it’s best to approach channels of a similar size to yours because you need to be able to offer them something in return. If the channel is MUCH bigger than yours you won’t have much to offer in terms of audience so it’s best to work with those with more to gain from working with you.
The exception to the above is when you can offer the bigger channel something they don’t have, a certain skill like music or animation, access to equipment, places or talent.
Apart from using social media to connect and promote your own work, you can also leverage the various groups and communities that spring up there.
There are more and more Facebook groups and Google+ communities springing up all the time that are designed for you to get your work noticed but also to connect with other creators and find collaborators.
Here are a few examples:
Again add value to conversations and help out others where you can even if there is no direct benefit to yourself. You will be seen as a key member of the community and people will naturally gravitate to you and your channel.
People often overlook forums but these continue to thrive despite the hype of social media and they are particularly strong in the YouTube community.
Use them like you would the groups similar to the ones mentioned above and make sure to include all of your channel information in your signature – a link if possible.
Here are 2 forums with a strong community:
All of which have sub-forums dedicated to collaboration and introduction of new YouTube channels.
Make Trend Friendly Content
When a video goes viral there is a wave of search traffic and views from suggested videos that follow.
Whether it’s a reaction, a parody or a video inspired by a trend, if you get caught up in the hype you will be getting lots of exposure that you wouldn’t have otherwise
If you want to get noticed again and again you’re going to need YouTube’s help by being served high in search rankings and often in the suggested videos.
In order to do this you have to be optimized, firstly so you get served more often and secondly so that once people find you they can’t help but click.
This is quite a detailed task but I’ve created a dedicated and detailed guide to optimization that you can check out by clicking below:
Use Multiple Calls to Action
Asking people to subscribe is a fantastic way to convert viewers into great fans.
What good is it if enough people are not seeing the video in the first place?
Instead, in the early days, ask people to comment, like and most importantly share your videos.
This a great way to get your video in front of people who would never have normally found you so get your following to spread the word for you.
Being a vlogger and having a direct conversation and relationship with your audience means that they are much more likely to take action when you ask, so make those call to actions clear and direct.
Putting just a few of these steps into action is going to have a great effect on the growth of your channel as you get noticed by new audiences and convert them into subscribers. The more of the above steps you implement the greater the benefit so try and build them all into your video strategy. It’s still not going to be an overnight transformation but it’s certainly going to help that rise in exposure that every new YouTube channel needs.
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