You probably already know that selling cool branded merchandise is one of the most popular ways to make money with your YouTube channel, right? It’s not only a great way to bring in some revenue, but it’s also a great way to increase brand recognition and grow your overall reach.
When people see their friends wearing fun t-shirts with your logo on them, they’re going to wonder what your brand is all about, and you’re going to get more recognition.
Of course, to make this strategy work, you have to create products that really stands out, so let’s talk about a few tips on how to make merchandise for your YouTube channel that will rock.
Making Merchandise for Your YouTube Channel
First of all, you don’t have to be super crafty or a professional graphic designer to make YouTube merch. If you have a cool logo and brand colors, you really have the essential components to get started, and you don’t even have to worry about physical inventory or shipping and handling, either.
Making your merchandise can actually be as simple as a few swipes and clicks. Just find a print on demand (PoD) site that you like, such as Spreadshirt or District Lines, upload your designs, experiment with additional design options (wording, photo art, etc.), and choose your merchandise. Then you can set up your online store, embed it in your website, and/or link to it from YouTube. It’s really that simple.
Get Your YouTube Channel’s Viewers Involved
Of course, you’ll want to make merchandise for your YouTube channel that viewers will want to buy, but that’s actually pretty simple, too. Just ask them. In your videos, blog posts, and social media posts, ask your viewers for feedback about the kinds of merchandise they’d like to see from you. Poll them on which designs they like best. You could even run a design contest with your viewers, too.
Make Merchandise That Interest People
As you decide which items to sell and which designs to use, keep in mind that you want to create merchandise that your viewers will really want to wear and use. Create really attractive designs, and use engaging wording that is relatable, funny and/or insightful, and make sure that it’s in line with your brand voice and the persona that you present on YouTube.
Use Your YouTube Channel’s Brand Colors
Unless it really goes with your channel’s branding, you don’t just have to go with a simple black print of your design on a white t-shirt or a white mug. Why? Because it can seem too generic and doesn’t really have that “stand out” factor.
As you make merchandise for your YouTube channel, it’s important to remember that you want to increase your brand recognition. Using your channel’s brand colors can do that while making your merchandise more attractive and fun.
Go for High Quality When Creating Clothing
We cannot emphasize this enough. When choosing the materials for your YouTube channel’s merch, you’ll be given some options. Do not go with the cheapest t-shirts that you can find. They’ll be thin, weirdly sized, and they won’t make a good impression on your viewers. You want them to fall in love with the way your merchandise fits so that they want to buy more just because they love wearing it.
Order Samples Before Promoting the Final Product
If you’re not sure about a t-shirt, mug, or other piece of merch, just order one for yourself before you start promoting it on your YouTube channel and on social media. This is an inexpensive way to make sure that you’ve made the right choice for your products, and it’s a great way to start promoting them, too.
When you get the products in, if you love them, you can start wearing or using them in your YouTube videos. If not, you can make the changes you need to make to ensure that you’ve chosen the right products to promote.
Most Print-on-Demand sites don’t have minimum orders, so you can get just one item to make sure you’re on the right track and to test out the customer experience on the site you’ve chosen, too. After all, you don’t want to go with a site that’s difficult to work with or your viewers won’t buy your merchandise, no matter how cool it is.
Aim for Marketing Success with Your YouTube Merch
In the beginning stages, you want to think of your branded merchandise as more of a marketing effort than a revenue builder. This is an opportunity to get your merch in more people’s hands, so set a really reasonable price that your viewers won’t mind paying when you make your YouTube merch. It’s important to remember that in order to get people to buy something, you must give them great pricing and value.
There you go – six things to consider when you make merchandise for your YouTube channel so that you can effectively get your channel’s brand out there and make some money while you do it. Have fun with your designs. Don’t be afraid to get creative. And don’t forget to promote your cool new merch in your YouTube videos and on social media!
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