TrueView video discovery ads on YouTube can help your business reach more customers and get people to see what you have to offer. These are different from TrueView in-stream ads, but are also setup on Google AdWords and can be targeted at users who are more likely to be interested in your products or services. This makes them highly cost effective, and they can potentially be very powerful tools to get more customers and more brand recognition; you just have to know how to make one that’s really effective. Here’s a few simple tips to help you make a TrueView video ad for your business that yields results.
Share The Benefits with Your Viewers
Don’t forget to show all of the benefits of choosing your brand. Whether your product is a cell phone case, outdoor equipment, or anything in between, if you highlight how you make people’s lives better and how you solve problems for them, you’ll have a really effective TrueView video ad on your hands.
People are much more interested in knowing how they can benefit from a product or brand than they are in hearing about an entire list of features that may or may not have any bearing on them and their decision at all.
Don’t Make a TrueView Video Ad That’s Too Long
Next, don’t let your YouTube video ad get too long. Remember, you’re making an advertisement, not a short film. Many popular YouTube video ads usually come in at under a minute, instead of going on for a very long period of time. This is enough time to get your point across, and make a great impression without taking up a ton of viewers’ time.
People are busy, and they don’t have a lot of patience for advertising. If you make a TrueView video ad that captures their attention and you keep it under a minute, before they know it they’ll have watched the whole thing without thinking of clicking away. If you make it much longer than that, they’ll have time to question what they’re watching and if they should just keep scrolling or get back to work. Don’t give them time to get bored!
Your YouTube Video Ad Should Tell Viewers “Why”
Why should people choose your brand? Why are your products better than others? What makes you different? Why do you stand out? Be sure to answer these types of questions. Give your viewers a reason to consider you and to choose your brand.
Whether you’re the most eco-friendly brand in the industry or your products have a money-back guarantee that you really stand behind, be sure to highlight the reasons your viewers should become your customers after watching the YouTube video advertisement.
Show The Problem Your Brand is Solving
What problems does your brand solve? How can your products or services make your customers’ lives better? How do you solve those problems better than anyone else? Much like highlighting the benefits of choosing your brand or products, when you show how you solve problems, you show why your viewers should choose you by showing them how you can make their lives better and easier.
End Your YouTube TrueView Ad With a Call to Action
Finally, end on a strong note with a good call to action. If you talk to anyone in the sales or marketing world, they’ll tell you that you have to ask for the sale if you want it. Don’t be afraid to say something like, “Use this code to get 50% off your first purchase,” or, “Get a free one month trial when you sign-up below.”
Many people will not take any action if you don’t ask or invite them to. Just by including a call to action at the end of your YouTube video ad, you can increase its effectiveness a great deal.
Keep these tips in mind, and you’ll notice that your ad campaigns are a lot more effective and get a lot more engagement. You can learn more about YouTube TrueView advertising here. Whether you’re interested in higher sales or more brand engagement, you can get the results you want with making effective YouTube TrueView video ads.
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