Sadly, if you create a fabulous YouTube video, views don’t automatically arrive like magic. They don’t just “find you” by the millions without some important actions apart from making great video content. One of the simplest ways to get the kind of traction, YouTube views and even monetization you want is to be sure you are optimizing your YouTube videos beyond simple tagging.
Let’s take a few minutes to look at what you are doing in terms of optimizing and ensure you are not skipping three key steps.
Are You Doing Strong Keyword Research
It is astonishing to see how many people just take their best guess at keywords or do only basic research. This will never get you to the top of the SERPs (search engine results pages). This is because you need to target only the most relevant topics, subjects and terms. In other words, what are you doing to find the precise phrases and words people are using when looking for content like yours?
There are freebie tools to help you get off to a good start, like Google’s Keyword Planner. The important factors, though, are these:
- Be sure you are aligning your content with viewer search terms
- Be sure keywords are getting good numbers but are not over competitive
With the right keywords, you can then use them when you are publishing (as well as planning future) videos.
Are You Using Keywords Effectively
In other words, are you optimizing the title and description areas of each video? The metadata is important, and you want to always have a good set of tags, but don’t overlook the importance of the title and description.
As one post from Kissmetrics indicates,
Optimizing these key sections of your video content will help rank your videos in both Google and YouTube. It’s important to note that content is king – if your video is the type of content your audience wants to see then these optimizations will help further a video’s reach.
So, be sure that your titles are both descriptive and concise, but also use the keywords your research has proven to be the best. Be sure you are also using the description in the most effective ways. It should accurately describe the video’s content and use keywords also in the title.
And About Those Tags… They Must Be Relevant
Your tags can be keywords relevant to the video, and also those that didn’t naturally work in the title or the description. Use mostly terms relevant to the content including things like category, location and even popular names highlighted in the video. Avoid spamming or adding in un-relevant keywords just because they seem popular, as this can get your account in trouble.
Don’t forget to also optimize YouTube video thumbnails with a custom image. With these steps, you can take your YouTube videos much further!
Vloggers Mailing List
Subscribe to our mailing list and get our best content for vloggers sent to your inbox
Thank you for subscribing.