So you’ve decided to make and sell merchandise for your YouTube channel. You have some really cool designs that feature your channel’s name, your logo, and/or a phrase you use a lot. You’ve chosen quality products that your community of viewers want to buy and will love using. Now how do you get the word out about your merch as a YouTuber? Check out these four tips for promoting your YouTube channel merch and see how much more you can sell.
Show Viewers Merchandise in Your YouTube Videos
First of all, the easiest way to let people know that you have cool merch is to display it in your YouTube videos. Order one of each of your items, and then wear or use them during your videos.
Wear that cool hoodie, hat, or t-shirt that you’re selling online, or put them up in the background. Place a branded coffee mug or water bottle next to you on your desk or table when you’re filming. Hang a branded poster behind you. There’s so many things you can do!
Then, at the end of your video when you get to your call to action, be sure to mention the YouTube channel merch you have made available for sale that is shown on screen. For example, you could say something like, “And if you like this shirt I’m wearing, check out the link in the description to get your own!” Or you could add an annotation link in the video itself that takes your viewers to your online store.
Link to Merch Store in Your Descriptions and About Page
Whether or not you mention the YouTube channel merch you wear or use in your video, be sure to include a link to your online store in your video description. If you want to make sure that your viewers see it (and, of course, you do), you’ll want to put it in the first three lines of the description so that it appears before the “Show More” link.
In addition to putting a link in your video descriptions, you should also include a link to your online store in the “about” sections and pages of all of your online presences. Link to your store on your channel’s about page, Facebook page, Twitter bio, and more. Wherever you can, make sure that people get a direct link to your online store so that buying your YouTube channel’s merch is easy.
Showcase Products in Your Social Media Posts
Speaking of social media, you also want to post pictures and links to your products on all of your social media pages. Take photos wearing your new hat, t-shirt, or hoodie, and post it on social media with a link to where fans can buy theirs. Feature new products that have just become available. Repost and share pictures of your fans when they post photos of themselves wearing or using your YouTube channel’s merch.
The more you do this, the more recognition you’ll create. You can even create your own branded hashtag for people to use when they wear and use your merch and clothing. Then you can go through the pictures and posts that have that hashtag to find great images and links to repost to your own account.
Use YouTube Cards to Promote Your Channel’s Merch
YouTube cards are basically a way to take annotations to the next level. A card could be a link to a specific URL, a customized image, or a call to action.
When a card is added to a video, a teaser will appear in the video, and then after the teaser disappears, the viewer can access the card just by hitting the “i” button in the top right corner of the video for more information. Then they can scroll through the cards you’ve added to the video and click on them to go to your online store, check out a specific product page, etc.
You can learn more about YouTube Cards here.
Keep these four tips in mind to get more people to see your store and buy your YouTube channel merch. You can also check out our post on how to sell branded merch as a YouTuber.
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