When you have set up your vlogging channel on YouTube, it is easy to believe that thousands of people will come watch your amazing vlogs.
And of course, if you are making beautiful, clever, funny, or viral videos, then you probably will get many people subscribing to your YouTube channel and sharing your videos with their friends.
But often, really amazing channels can get lost by the wayside, simply because there are just so many vloggers out there. However, there is one marketing strategy that can give your YouTube channel some great exposure whenever it is used. What is it? T-shirt marketing.
What is T-shirt Marketing?
Put very simply, t-shirt marketing is the act of wearing a branded t-shirt in order to gain better advertising for a business or cause. People do it all the time: that is technically what a uniform is! Hopefully, people will see you wearing the t-shirt, and then remember all of the connotations that come with that t-shirt.
For example, there are many people who work for Apple that wear white t-shirts with the silver Apple symbol in the front. Without any other information, everyone who looks at them will instantly know where they work, and the symbolism will be further imprinted in their mind.
Charities are especially accustomed to using branded t-shirts. At many charitable events, they will offer their volunteers special limited edition t-shirts that they can wear throughout their volunteering period. However, after everything has finished, the volunteers can keep those t-shirts. When they wear that t-shirt out in public, other people will see it, and know about that charity.
Another group that use t-shirts for a marketing purpose are musical groups. Who hasn’t got a band t-shirt somewhere in their wardrobe? By offering special designs of t-shirts and hoodies for certain tours, a band can help its followers prove that they are devoted by having t-shirts from many different tours. And once again, each and every single time one of their fans wears one of their t-shirts, they will be advertising the group to other people.
How Does T-shirt Marketing Work for Vloggers?
We are creatures of association. Whenever we see one thing, it will remind us of countless other things that are similar, or are linked in some way in our minds. You need to harness that power of association, and use it to promote your YouTube channel. How can you do this? Well, the process is incredibly simple.
Firstly, you will need to design a logo, or image that will be the symbol for your YouTube channel. If you are a foodie, this could be a plate, or if you review books, it could be a quill and ink. It doesn’t really matter what it is, as long as it makes sense for the videos that you create. After doing so, you can create custom t-shirts for your YouTube channel online at websites like District Lines, Spreadshirt or Zazzle. Make sure the logo that you have created is printed on there for you, along with your YouTube name, your channel URL (YouTube.com/VlogNationInc), and any tagline or catch phrase that you use within your videos.
Voila! You have done absolutely all of the hard work. Now all you need to do is make sure that you wear that custom t-shirt whenever you make one of your videos. Think of it as your vlog uniform!
How Will It Help My YouTube Channel?
There are countless benefits of making custom t-shirts for your YouTube channel. Firstly, it is a great way to build a brand around your vlogs. If you want to have long-term success as a vlogger, then it’s really important to establish a brand for your channel.
Secondly, t-shirt marketing isn’t really expensive! Getting a few branded t-shirts printed will not require a huge investment, and then you have all that you need to make sure that your vlogging channel is noticed by a lot of potential viewers. Although there are many other advertising options to get people to watch and love your videos, this is one of the few that only requires one payment, and then continues to bring in the viewers without any more money being spent.
Linked to that is just how simple t-shirt marketing is. Every time you are out in public, people will notice your YouTube channel. It’s important to make sure that your YouTube information (name, channel url, and tagline) is clearly visible so that people can easily read about your vlogs!
How Vloggers Can Take This to The Next Level
As we mentioned before, you may want to create more than one branded t-shirt. Giving them away to those who enjoy your vlogs is a great marketing strategy. Every time your viewers wear your t-shirt in public, they are bringing more attention to your video brand. The more people representing your vlogs, the higher your potential reach!
The sheer exponential number of new viewers – and loyal subscribers – that you could gain from fans wearing your custom t-shirts can make spending the money totally worth it.
You could run competitions for the best comment by a certain date, and promise a t-shirt to the comment that you think is the best, or makes you laugh the most. You could offer a t-shirt to the person that makes the best video response, or makes the best suggestion of a topic for your next vlog that you make.
You can even involve social media, and promise a t-shirt to three random followers who tweet your latest YouTube vlog. This is also a good way to grow your social media profiles. It is completely up to you what you decide your viewers will need to do in order to receive that free t-shirt, but whatever it is, it will get people excited.
Another way to excite people about your channel, reach an entirely new audience, and use your branded t-shirts, is to have a t-shirt collaboration! You could partner with another vlogger to wear each other’s branded t-shirt for one or more of your vlogs. This would allow a completely new audience to learn about your fabulous YouTube channel! You would be surprised just how many people decide to hop over to your channel to check you out after seeing one of their favorite YouTubers wear your t-shirt.
Whatever you decide to do with this marketing strategy, it is an excellent way to get your channel out there. T-shirt marketing is an easy, effective, and exciting way to promote your videos!
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