Vlogging is one of the most appealing ways to discuss your thoughts, create a side business or even develop your very own brand. YouTube is the heart of the vlogging world. Yet, even if you upload a lot of videos, they may get limited views if you are not also finding ways to build a presence for those vlogs.
This is something that has to occur within YouTube, but also outside of this platform. With more than 300 hours of video content uploaded to the site every minute, you need to do a lot more than make great content to set your stuff apart.
While building a presence for and promoting your YouTube vlogs is a bit of a fine art, it is one that almost anybody can master, especially if you use these three excellent ways for developing a presence for your vlogs outside of YouTube:
Instagram for Updates
Instagram holds its own as a globally popular site and it is an ideal way to create attention for your YouTube vlogs. There are a few ways this can be easily done, and it is going to allow you to engage at a deeper level with your audience:
Captions as miniature updates – The importance of good Instagram captions cannot be overlooked. They’re especially great to use as “mini blog posts” to keep your audience informed and updated with the latest happenings regarding your YouTube channel and brand.
Preview clips – With a solid caption, you can also offer a snippet of the video to encourage viewers to head to YouTube for the rest of the vlog.
Live streams – You can even talk to your Instagram audience directly, and get them more engaged with your YouTube channel’s brand- remember, this is only available as you are live streaming.
Stories – You can also create a sort of highlights or behind-the-scenes video clips that allows your audience, and if your account is public, to see content that steers them to the longer YouTube vlogs.
Create an Email List
Ask any marketing pro and they still say that email lists are one of the most effective tools for anyone. This is especially true when you obtain emails from sources like lead pages and blog pages, which can be linked in your YouTube video descriptions.
Why? Because anyone who subscribes with their email in exchange for a newsletter, a free report or just to stay up to date with your vlogs is already waiting to hear more from you. This allows you to develop a relationship with your email subscribers, letting them know directly when new content is posted. With that simple email list, you can continually get a lot of clicks to the videos – even embedding them in the emails you send to ensure the most views.
Start a Blog for Your YouTube Channel
Blogs can be a fantastic way to steer viewers to your YouTube channel. As a simple illustration of this, let’s say you are a travel vlogger headed to the Caribbean. You emphasize spending only a certain amount each day of your journeys and make a vlog showing how it is done. If you build a blog to support the vlogging, you can write about each vlog, filling the content with the best SEO possible.
SEO? Search engine optimization is something you have to do in order to be found on YouTube or the web in general. It is, essentially, the phrasing typed into a search engine by someone looking for you and your content.
For example, if people are making frequent searches for “Best Caribbean Destinations”, you could create a blog post on “10 of The Best Caribbean Destinations to Visit”, while using the former quoted phrase frequently (without spamming) within that post to show up in Google’s search results to users searching for it. Those users could then end up on your posts and become viewers!
Knowing which terms rank the highest for your audience can be challenging, but finding your keywords leads to blog views, and those blog views lead to views of the YouTube content that you cleverly embed in the blog page. Don’t forget you can also update your followers on social media about the blog posts, boosting click and views.
Blogs are also a great spot for building your email list, allowing visitors to subscribe for updates about new blog posts and videos.
These three methods can help you to build your audience in general, but also get more visits and clicks to your YouTube content – creating an ever increasing presence.
Vloggers Mailing List
Subscribe to our mailing list and get our best content for vloggers sent to your inbox
Thank you for subscribing.