Established in 2011, VideoBlocks.com was one of the first platforms to offer subscription plans for royalty-free video clips. To date, they’ve passed 60 million downloads and are the largest provider of stock video footage with over 100,000 users globally, which includes YouTube creators at all stages of growth.
To learn more about what makes VideoBlocks a popular option among content creators, we recently spoke to T.J. Leonard, CEO at StoryBlocks (which owns VideoBlocks) on their mission to make stock video footage more affordable and accessible for the vlogging community.
He shared how VideoBlocks initially saw demand from YouTube creators looking for royalty-free video clips with a price point that made sense. Since then, VideoBlocks has evolved into the StoryBlocks brand to offer a range of studio quality creative content at an affordable rate to all creators, so that they don’t have to worry about sacrificing quality while managing a budget.
When trying to edit a cool intro or incorporating some b-roll footage into your vlogs, using royalty-free video clips can be very expensive. This was a problem highlighted to the company during its inception by creators who mentioned how costly the process of including stock footage into their content was after licensing and commercial use fees came into play, which could even cost thousands of dollars.
In addition to solving the issue of making royalty-free footage more accessible, VideoBlocks has also strived to make rights management something that creators don’t have to worry about as well.
With their yearly plan at $149, users are able to pay one fixed price and download video clips, motion backgrounds, and after effects templates at an unlimited rate from their member library for both personal and commercial work.
Their licenses are available in perpetuity, meaning that vloggers could use downloaded content from the member library in YouTube videos even if they closed their account in the future. With over 10 million dollars worth of content available, you’re able to pay a fixed price and use the downloaded stock content for as many videos and projects as you prefer.
The company also has a close working relationship with YouTube as well, which allows them to resolve any false content-id claims typically within 24 hours, as all VideoBlocks stock footage is cleared to be used by members within their work on all video platforms, including other social media sites as well.
With 1 in 4 customers using multiple stock media types, the team behind VideoBlocks aims to be the first and last place a creative goes when they are starting a new project. In addition to downloadable stock video footage available from VideoBlocks, the company also offers libraries for royalty-free music with AudioBlocks, as well as stock images under its shared StoryBlocks brand.
For vloggers on YouTube who enjoy capturing moments, there’s also the opportunity to sell your own video content on a pay-per-download marketplace that StoryBlocks has setup for users alongside their own member library to make a greater variety of content available.
When a StoryBlocks member purchases a video clip or photo from the pay-per-download marketplace, the company takes no cut and passes on 100% of the commission to the contributor.
More importantly, all of your content sold through the marketplace is non-exclusive, which allows you sell your video clips on other platforms as well. You can learn more about the StoryBlocks contributor program here.
Overall, when you consider the cost range of a single stock video clip on the market these days, the yearly subscription with VideoBlocks by StoryBlocks definitely offers great savings, especially with the ability for unlimited downloads of all their content from video clips to motion backgrounds and templates for effects.
If this is something of interest to you and your YouTube channel, our readers can get a free 7 day trial to check out the stock media platform. Try it out!
On behalf of Vlog Nation, we’d like to thank TJ Leonard for joining us to share the story behind VideoBlocks.
Vloggers Mailing List
Subscribe to our mailing list and get our best content for vloggers sent to your inbox
Thank you for subscribing.