Starting a YouTube beauty channel to showcase and discuss the things you love most can be really exciting. At times, it can also be a little intimidating. Fortunately, the process of building your channel to get the results you’d like is actually not that complicated. In this post, we’ll go over eight helpful pointers to put yourself on the path to growth as a beauty vlogger.
Social Media Will Help Create Recognition
First of all, you could be uploading the best beauty videos in the world, but if you don’t tell people about them, you won’t be able to grow your audience to its full potential. Social media gives you the outlets and platforms you need to get the word out about your channel.
We recommend at least creating Facebook, Twitter, and Instagram pages for your channel, and you may want to start a Snapchat account, as well. Basically, figure out where your audience hangs out on social media, and create a presence there. In addition to updates about your beauty videos, you could post behind-the-scenes clips, tips, mini blog posts, and other quality content that’s of interest to your YouTube channel’s audience.
Encourage your friends to like and share your pages, and don’t forget to use relevant hashtags to get your content in front of people who don’t follow you yet.
Branding Your YouTube Beauty Videos is Essential
When you create your social media pages, you’ll want them to be cohesive and recognizable. That means using branding techniques to make sure that people always know that they’re looking at something associated with your YouTube channel and your content.
And you can make your branding efforts more effective by branding your beauty videos, as well.
Add a branded intro that tells people immediately who you are. Put up a poster or banner with your logo in the background of your videos. Wear branded clothing and/or use branded merchandise in your videos. Place a watermark of your logo in your videos. These are all great ideas for adding branding to your YouTube beauty videos.
We recommend using some or all of them in every video you post to amp up your brand recognition.
By branding your content, you’ll make it easier for people to associate it with your channel whenever it’s being viewed outside of YouTube.
You Need to Create a YouTube Schedule and Share it
Don’t just upload your YouTube beauty videos randomly when you feel like it. Create an uploading schedule that works for you, and then promote it on your YouTube channel and on social media. For example, you could publish it on your channel’s about page, in your video descriptions, and in all of your social media bios and profiles.
And, when you post a new video to social media, you can add something like, “New videos every Wednesday morning!” to your post to further promote your uploading schedule. You could even mention it in your video intro!
Doing this will tell your viewers when to visit your channel and when to expect new content, so they’ll be more likely to come back for more of your great content. This is one of the best ways to increase your return viewership and grow your audience, especially when you’re just starting a YouTube beauty channel.
Always Place a Priority on Creating Quality Content
When you create beauty videos, you want to make sure that they’re the kinds of videos you’d want to watch. Record in HD video and use good lighting to get a video image that’s clear and attractive.
Also, remember to have good audio, so that your viewers can hear you clearly. If possible, you could even get an external microphone for your camera to really take things to the next level. The higher quality your videos are, the more people will want to watch them.
Build Connections with Other Beauty Vloggers
When starting a YouTube beauty channel, it’s important to remember that other channels are not the enemy or the competition. They’re a part of a huge global YouTube community, and you’re part of that community, too. Don’t be afraid to follow other beauty vloggers, connect with them, and do some networking.
You can learn a lot by doing so, and collaborations are always a great way to build community and grow your audience together.
Spend Time Talking to Your YouTube Viewers
Your viewers are an essential component to the success of your channel, so engage with them whenever you can. Address them in your videos. Get in conversations with them on social media. Host Twitter chats. Invite supportive viewers to participate in Google Hangout chats. Most importantly, spend some time replying to your YouTube comments on a consistent basis.
The more you do this, the more you’ll connect with and build your audience.
Creating a strong bond with your viewers is one of the best things you can do because an engaged community will help grow your YouTube beauty channel and provide many awesome opportunities as a creator.
Pick a Niche for Your Beauty Channel That You Enjoy
Don’t just choose a YouTube topic area because it seems popular or profitable. Choose your niche based on your passion for beauty products, skincare, hair care and styling, or whatever you really enjoy talking about. Your audience will be able to tell that you’re genuine, and they’ll appreciate your videos more.
Plus, even when you’re just starting out and may not have many viewers, you’ll still have fun beauty vlogging about the things you like most.
Understand That It Takes Patience and Consistency
Finally, remember that no one becomes a huge beauty vlogging success overnight. Building an audience and growing your YouTube channel takes time and consistency. If you follow all of these tips, you probably won’t see a giant increase in followers tomorrow, but wait a few months and then look at where you are, especially when you’re consistently giving your audience content that really interests them.
Keep these things in mind when starting a YouTube beauty channel, and stay patient. You’ll get there!
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