We could skip to the chase and tell you that the most direct route to your first YouTube sponsorship boils down to two words: Just ask. However, there is asking and then there is asking with the certainty that interest from the brand is going to follow. How do you get to the latter? That’s what we’ll consider as we explore five key tips for getting your first YouTube sponsorship.
Brands Want to See Consistency
As a YouTube creator, you need to be consistent if you are going to build trust with your viewers and prove to a potential sponsor that you are serious about your channel’s brand.
A regular schedule for production is one part of this definition. Release new videos on the same days of the week, and even think thematically. Another consistency to concern yourself with is the consistency of the quality. Never slap something online just to meet your deadline. Be committed to creating high quality YouTube videos, whether it’s once each week or any other schedule.
Viewer Engagement is a Huge Factor For Sponsorships
One of the biggest mistakes new YouTubers make is to focus strictly on creating. You need to engage your viewers by interacting with them, thinking of ways to generate their feedback and comments, and generate activity around your YouTube videos.
Brands love seeing engagement, especially in their niche or with their brand directly. You can do any sort of YouTube material and generate interaction with your viewers – whether it is live streaming or Q&A videos. Don’t forget to build engagement by cross posting to social media, too.
Reaching Out to The Right Brands
What is your video content about? What brands can you immediately think of that would see your content as relevant? Now, expand on that. Consider the brands your audience finds relevant, and do a bit of research on them. Go ahead and consider lesser known in addition to popular brand names.
The goal here is to identify brands you can stand behind in addition to receiving sponsorship from. After all, it is folly to align yourself to a brand or product you don’t really believe in, have passion about or want to be associated with over the long term.
Once you find the brands, create customized proposals explaining your content clearly, how sponsoring you can be of benefit to them, and even share your plans for your channel. Check out our post with helpful tips for YouTube sponsorships.
Presenting The Sponsorship Opportunity Well
If you are going to get a YouTube sponsorship, you may want to create formal media kits that show actual statistics relating to your audience, your position within the niche, the subjects you have covered and/or will cover, and so on. Remember to constantly reiterate how your work can help their brand, and don’t sell yourself short or be too boastful – aim to be accurate but also encouraging. You can also check out our post on creating a media kit for YouTube.
Also remember that any firm has a budget and a sponsor may be able to only offer you free products. This is nothing to sneeze at! You gain by a formal sponsorship, even if it comes in the form of freebies. You may be obliged to do nothing more than reviews or how-tos about products before they begin compensating you financially. Remember too that success attracts success, and your sponsorships may lead to other related brands approaching you or accepting your pitch for a sponsorship.
Lastly, don’t ignore the power of integrating your YouTube efforts with outside channels like social media. For example, having an engaging Instagram page is an effective partner to your YouTube videos and can support your goals of finding your first sponsorship quickly.
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