If you’re interested in monetizing your YouTube channel, you’ve probably already considered including ads in your videos, and you’ve no doubt looked into the possibility of brand sponsorships and partnerships. Did you know, though, that you have another option, as well? Thanks to Patreon, a very cool monetization opportunity has become available to the YouTube community, and many YouTubers are successfully earning revenue to make awesome content.
What Is Patreon?
Patreon is a unique fan membership platform that allows creators to earn revenue for their creations through fans (patrons) who enjoy their work. When you set up an account on Patreon, your audience can choose to pledge a few dollars and up at different membership levels for your efforts each month or project/upload.
With Patreon’s focus being on helping creators build membership levels with exclusive rewards for fans, you’re not really creating individual campaigns with set time limits, or needing to meet a certain goal to earn revenue. Instead, you can just set up your account, tell your fans about the different membership opportunities for those interested in your YouTube channel, and then let them pledge as much as they’d like to help you continue to make cool content that they’ll love.
So how can you get a good start on using Patreon to monetize your YouTube channel? We honestly love the platform, and what they’re doing to help creators everywhere, so we visited their official blog (source) to discover a ton of helpful information. Here’s a couple of points we found essential for YouTubers new to the platform:
Start By Creating Reachable Goals on Patreon
When you set up your YouTube channel’s profile page on Patreon, you’ll be prompted to set goals. Set different goal tiers and clearly express what your patrons will get when you reach your goals (e.g., more content, specific videos, Q&As, exclusive formats etc.).
Avoid starting with goal amounts that would be very difficult to reach when you’re first starting out because it will stop your progression from gaining the momentum needed to grow. That’s not to say that you can’t have large milestones; it’s just more effective to start with small goals, and then build your way up from there.
Create Great Rewards For Your Supporters
Speaking of telling your audience what they’ll get, you should also create different rewards based on different membership levels. For example, if someone pledges a certain amount, you could offer to create a video on a topic of their choice or an invitation to a private monthly YouTube Live session.
Whatever rewards you choose, be sure to keep your audience in mind. Do things that your viewers will really enjoy and value! You can even ask them directly beforehand by collecting feedback on YouTube for potential reward ideas.
Branding Your Patreon Page
When you set up your Patreon profile, you’ll have the opportunity to customize and brand your page to make it more recognizable to your YouTube channel’s audience. Start with your profile picture and user name. Make sure that your picture is instantly recognizable, and that you use your channel name for your user name. Then, you’ll want to create a brief and compelling intro video that gives people an idea of what they’ll get when they become a patron.
You’ll also want to ensure that you fill out all possible fields in your profile and that you link to your YouTube channel and social media platforms whenever you can. Make sure that your page and writing conveys your existing style/tone to potential patrons.
Promoting Your Patreon Page As a YouTuber
Of course, just creating and customizing your Patreon page will not automatically ensure your success. Just like your YouTube videos, you need to promote your Patreon page to have more fans become patrons. You can do this in a few different ways:
- Mention your Patreon page in your call to action at the end of your videos.
- Include a link in your video descriptions (first three lines).
- Post about your Patreon page on social media.
- Include a link in your social media bios/profiles.
- Consistently Post Updates
Your Patreon page isn’t a static object. Once you create it, you’ll have the ability to create exclusive content that only your patrons can see. Post here regularly about what you’re working on, how patrons have helped your content/projects, and anything else related to your channel that your fans will want to see. And don’t forget to mention in your YouTube videos and on social media that Patreon patrons get access to exclusive content that no one else can see. This will increase fans’ interest, and it’s likely to get you more patrons, too!
Explaining To Your Audience How Patreon Helps You
In your calls to action, your YouTube video descriptions, and/or in your social posts about Patreon, don’t just say, “Hey, check out my Patreon page!” Your audience likes you, and they want to see you succeed. You just have to give them a reason to become a patron.
You can easily do this by explaining to them why you set up your Patreon page and how everything will help you with successfully achieving your creative goals. Let your audience know that your Patreon account helps you create better content and more exclusive entertainment and projects for them. Do this at every relevant opportunity, and you can even do it in your profile description on Patreon, too.
Be Patient – It Takes Time to Grow
Just like your YouTube channel, your Patreon page probably won’t grow into an instant success overnight. However, if you keep working on it and promoting it, you’ll start to see growth, and you’ll build a reliable source to earn revenue for your creative pursuits. Be patient and consistent, and you’ll get there. Check out these great tips on getting a good start with Patreon.
Always Fulfill Your Promises To Patrons
When you promise perks and rewards to patrons, be sure to follow through on your promises. If you don’t, your patrons will soon lose interest in being involved, and you’ll be left back where you started. Not only that, but your fans will be annoyed with you for not fulfilling your promises. Every month, be sure to plan ahead, and schedule everything necessary to successfully provide patrons with their promised rewards.
Learn From Successful Patreon Pages
Finally, take a look at what other successful Patreon users are doing with their pages. Don’t copy them, but look at what works and what doesn’t. Then you can create your own unique page that uses effective strategies you’ve discovered from your research to effectively monetize your YouTube channel and earn revenue. As we round up this post, here’s 30 creators sharing some very good advice for being successful on Patreon.
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