Do you have tons of beauty tips and tutorials to share with the world? The beauty vlogging community on YouTube is a warm, accepting, and great place to experiment with new looks and styles, share your secrets, and learn from other beauty gurus like you.
And, with the help of these seven simple and effective tips, you should be able to grow your audience and establish your YouTube channel as a place where your fans and other YouTubers can get great content, ask questions, and give their own feedback on tips and techniques that have worked for them.
Start a Beauty Blog
First of all, you can get more viewers for your YouTube channel by creating and maintaining a companion blog for it. By sprinkling relevant keywords and phrases naturally throughout your content, your blog will start showing up on Google searches for those keywords. If you post quality entries with great tips and other fun and informative content, people searching for beauty tips will find your blog and start reading your content.
Then you can help your YouTube channel out with your blog by embedding your YouTube videos in your posts, and your new readers will soon become new viewers and subscribers.
Mention/Tag Brands Used in Your Beauty Vlogs
Mentioning and tagging brands that you use in your YouTube videos is a great way to get more exposure, too. When you use branded hashtags, those brands’ followers will see your posts when they search through those tags. When you tag and mention the brands using their usernames on Facebook, Twitter, and Instagram they’ll have a higher likelihood of seeing your content, too. Then they’ll be more likely to retweet or repost your content and give you a shout-out. Those brands have many followers, and a simple retweet or repost can give a boost to your YouTube channel.
In fact, if you do a great job of creating quality content and you showcase a brand’s products well, they may even approach you and offer to sponsor one or more videos on your YouTube channel.
YouTube Collaborations are Effective
Look around online for YouTube beauty gurus who vlog about related topics to yours, and you’ll find a lot of opportunities for collaborations. From collab videos to guest appearances and guest vlogs, YouTubers help each other out all the time by collaborating and sharing their fan bases, and you can, too.
Reach out to beauty vloggers like you, and offer to exchange shout-outs, mentions, and YouTube links, or ask if they would be interested in cross-promotions on social media. The more you collaborate and build each other up, the more you can grow your YouTube channel.
Always Disclose Sponsors and Sponsored Content
Next, if you’ve landed a YouTube sponsorship, don’t hide it. If you’re upfront about your sponsorships, your audience will appreciate your honesty and will know that they can trust what you have to say. You can do this by simply stating something like, “Today, thanks to [Cosmetics Brand]’s generous sponsorship of this episode, I’ll be using their new mascara for this eyelash curling tutorial…” This way you’ve shown the brand in a positive light, and you’re not hiding anything from your audience.
Pinterest and Instagram Marketing
Beauty vlogging is very visual. When you film a make-up tutorial, you’re showing your viewers how to achieve an end result, and you should be able to showcase that result in images. That’s why Pinterest and Instagram are such great social tools for beauty vloggers on YouTube.
On Pinterest, you can use your pin boards to link to your YouTube videos and playlists, images of other beauty gurus’ work, and much more. If you’re pinning one of your videos, make sure that you set the thumbnail to be a still of the finished look that shows what your audience can expect to achieve.
On Instagram, you can link to your YouTube channel or a playlist on your channel in your profile. Then post the finished results of different tutorials and tips on a daily basis. Be sure to mention in your captions that viewers can click on the link in your profile to see how it’s done.
Interact and Engage With Your Viewers
Now, remember that your audience is really a community of people interested in makeup, hair, and skincare. They all have different experiences with different products and techniques, and some of them are beauty gurus like you, too. Get involved and engaged with your audience, and you’ll see them posting, tweeting, and sharing your YouTube beauty videos more and more often.
For really effective engagement, read the comments on your videos and respond to them. Get involved in the conversation there and on social media. If one of your YouTube videos has been up for a few hours and hasn’t gotten any comments, don’t be afraid to post a comment of your own asking your viewers a question about the video.
And, of course, you can also engage your viewers in your videos. Give shout-outs and mentions for great comments and feedback. Ask them to tell you their thoughts in the comments. Get the conversation going in your video, and then keep it going in the comments and on social media.
Network With Other YouTube Beauty Gurus
Finally, reach out to other beauty gurus on YouTube for more than just collaborations. Network and build relationships with them. Talk about them positively on your social media platforms. Respond to and retweet their tweets. Get to know them and help build a sustainable community around beauty vlogging, and you’ll be setting your YouTube channel up for long-term success.
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