Of all the ways to create momentum for your travel vlogs, one of the most reliably successful is to build a community around your YouTube channel’s brand. This is a long-time effort that will require consistency and dedication every day, for as long as your YouTube channel exists.
However, it can be a very enjoyable experience, and is what will ultimately help take your YouTube travel channel to its peak. Here are a couple of helpful tips on how to grow your travel vlogging channel by building a community around your vlogs.
Prioritize Your Social Presence From The Very Beginning
Don’t assume that YouTube viewers will come looking for you on social media; instead, make it easy for them by creating a social media presence for your travel vlogs and sharing how viewers can keep up with your latest adventures, especially with visual platforms like Instagram.
Invite viewers to your social presence at every turn. Some of the places travel vloggers can include social media page(s) info:
- The first three lines of your YouTube video descriptions
- In your video intro or outro
- YouTube cards
- Leaving a comment under the video and having it pinned to the top
- In-video graphics or watermarks in the corner of your content
Start by Focusing on Audience Quality, Not Quantity
Yes, having large numbers of followers can feel like you are building a huge community for your YouTube travel vlogs. But what’s the point if most of those followers aren’t engaging with your content? Focus on having an engaged base of viewers:
Do they join conversations and view the majority of your content?
Do many of them like, share, or leave comments on your travel vlogs?
That’s the type of audience you should emphasize.
Understand That it Takes Time to Grow Your Vlog Channel
Building an entire community for your travel vlogs on YouTube will definitely take more than just a few months. At the beginning stages, your community may only grow by a few viewers per day for months; however, your efforts now will pay off in the long run.
Don’t avoid the work until the community is large enough to make a difference; make it matter now, and the growth will follow. Remember that small communities give you the chance to experiment and get creative with your approach as a YouTube travel vlogger.
Measure Your YouTube Channel’s Social Presence
From your follower count to when your followers are most engaged, your social efforts should be tracked as much as possible. This information will help you understand when and how to post to gain even more community members.
Share Your Personality, Not Just Your Travel Vlogs
Your community grows because viewers feel connected to your travel vlogging channel, and more importantly, you! Communicate to them at every level so that they feel they are an active part of your YouTube channel.
While sharing updates on social media is always a helpful way to keep yourself connected, be sure you are creating exclusive content like live-streams or Q&A vlogs for your viewers on a regular basis to continue building a strong relationship.
Take a Look at Your Existing Vlog Community
Examine who is already talking about your YouTube channel, who is already engaging with your content, and who is already excited about your travel vlogs. This can tell you where is a good place to start emphasizing. For example, if your YouTube channel gets a lot of mentions on Twitter, but not many on Facebook, you may wish to start by establishing your community on Twitter first.
A thriving community is one of the best ways to grow your YouTube channel. Put these tips for building a community into action and start growing your travel vlogging brand.
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