As a YouTuber, you know that you can greatly increase your reach and get more views with the help of social media platforms like Facebook, Twitter, and Instagram. Of course, when you ask how to use social media to your advantage as a YouTuber, a lot of people will tell you, “Just get on social media! Get social!” And that’s where their advice ends. Not very helpful, right?
Well, with these four handy tips, you should see increased results on social media, as well as growth for your YouTube channel’s brand.
Start By Creating a Good Social Media Bio
To begin with, you should take full advantage of your profile page on each of your YouTube channel’s social media pages. Be sure to fill your bio in completely, including fun and interesting information about your content and YouTube channel, your uploading schedule for your vlogs, and any other relevant information that your audience will find useful.
Make sure to write unique bios for each platform, as you’re going to have some overlap in your audiences and different platforms have different length and formatting requirements for their bio sections. For example, Instagram has a fairly truncated area for your bio, but this is also the only space on your Instagram account where you can directly link to your channel. You’ll want to make sure that you include a link to your YouTube channel here, as well as a short description of what viewers can expect from you.
If you’re having difficulty writing your bio, check out other YouTubers’ bios to get an idea and keep in mind that your bio should give your viewers a reason to check out your YouTube channel. This should help you get started on writing a really awesome bio and profile.
Keep Your Social Media Content Unique
As we mentioned earlier, you’re going to have some overlap with your following between social media platforms. So, while you can link your Twitter and Instagram accounts to Facebook and automatically share your posts across platforms, you might not always want to do this.
You need to give your YouTube viewers a reason to follow you across different platforms, and if they get the same posts on all of your social media pages, they’re going to slow down on their engagement with you. Post exclusive content that’s unique to each social media platform. This gives people a reason to stay updated with each of your YouTube channel’s social media pages.
Start Linking to YouTube Playlists Instead
When you mention your YouTube channel and link to it in your bio/posts, you might be tempted to just link to the channel’s home page or to your latest video. However, wouldn’t it be better to give new followers/viewers a good entry point and guide them through your videos so that they can “catch up” on all your content more easily?
By linking to a playlist of your top YouTube videos or a curated selection to help your new viewers get up to date, you not only give them an easy access point to your channel, but you also increase the chances that they’ll watch more than one video. If you link to a single video, they’re very likely to just watch it and move on. If you link to a playlist, the next video will start playing automatically, and your viewers will be more likely to stick around to watch more, helping you get more views on YouTube.
Think of the last time you “accidentally” watched several hours of a show on Netflix when you set out to watch just one episode. That automatic play function can really hold you when the next episode starts for you, and you can take advantage of the same kind of programming on YouTube to get more views on your videos.
Use Your Social Media to Build a Stronger Bond
Finally, don’t just post at your YouTube channel’s audience. Use your social media posts to talk to them and with them. Think of each post, picture, video, and tweet as the beginning of a conversation. You open with your post, and your audience replies in the comments. You can increase engagement and establish a great community around your YouTube channel by replying to audience comments and keeping the conversation going. The more approachable and in-touch you are, the stronger your YouTube channel’s community will become.
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