When it comes to marketing, video is king. While people are more likely to engage with image-based content than they are with text-only content, engagement levels go through the roof when you add video. More and more businesses are realizing this and discovering just how beneficial YouTube can be for their marketing strategies.
The Benefits of YouTube Marketing for Businesses
Why should you consider YouTube marketing for your business? For one thing, it’s an easy way to grab potential customers’ attention. You can create cool video tutorials, testimonials, behind-the-scenes tours, and case studies. You can also create quick and catchy ads that will be displayed before or during videos that are relevant to your target audience.
Not only are YouTube videos great for grabbing attention, but YouTube is an incredibly high-traffic site. With over a billion users, it’s one of the fastest growing social networks in the world right now.
Plus, you don’t have to rely solely on viewers going to YouTube to see your videos. You can easily embed your YouTube videos in your website, blog posts, social media posts, and more. So, with a single video, you could reach multiple marketing channels, making YouTube marketing one of the most efficient marketing tools around.
Content Marketing on YouTube
So how can you make such a powerful tool work for you? First, consider your content. Audiences today don’t want to be advertised to. They want to have lasting relationships with the brands they do business with, and they want to get value from those brands.
Knowing this, how can you leverage your expertise and your business’ specialization(s) to create interesting, informative, and entertaining content for your target audience? Some good examples and ideas might be:
- A cosmetics brand offering video tutorials for hair and makeup tips.
- A performance auto parts manufacturer making a behind-the-scenes video of how some of their most popular parts are made.
- A digital marketing agency providing a video of tips for better social media marketing strategies.
The more thought you put into creating compelling content, the more effective your YouTube marketing strategies will be. As you start to make videos, pay attention to the feedback you get, and be sure that you’re catering to your audience of existing and potential customers.
Advertising Your Business on YouTube
We briefly mentioned advertising on YouTube earlier in this article. Think of what happens when you click on most YouTube videos today. Before your video, an ad plays, and after five seconds you have the option to either let it keep playing or to skip to your video.
These are called TrueView in-stream ads, and they offer advertisers some pretty great benefits. Not only can you see when people continue to watch your ad past the point when they can skip, but you can also see how long they stay and how often they click through.
If you’re like a lot of us, you’ve probably skipped plenty of ads over the past few years, but you’ve also probably seen some ads that caught your attention and compelled you to watch them from beginning to end. If you make ads like those, you can get major benefits from advertising on YouTube.
In addition to in-stream ads, you can also advertise on YouTube with TrueView Discovery ads. These ads appear in YouTube searches alongside users’ organic search results. These ads aren’t actually videos – they’re made up of a thumbnail image and as many as three lines of advertising text, and they’re always related in some way to the user’s search.
Partnering Your Business With YouTube Creators
Finally, in addition to creating your own content and advertising on YouTube, you can also benefit from influencer marketing through YouTube when you partner with YouTube creators. Find creators in your industry or niche, and reach out to them to provide them with free products or services, or to partner with them in some other way. They will then feature your brand in their videos, and you’ll get exposure with their audiences.
These are three highly effective ways to use YouTube marketing for your business. Try them out and find out what a powerful marketing tool YouTube can be!
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