Owned by Twitter, Periscope is an app that allows users to livestream videos online. As users stream their videos, viewers can write comments and questions that automatically appear on their screens. This makes it easy for video creators to reply to and interact with their audience in real time.
How Does Periscope Work?
Whenever you start a live stream on Periscope, your followers get a notification so that they can watch you live and interact with you while your video feed is in progress. At the same time, Periscope allows you to notify your Twitter followers that you’re starting a live video broadcast, too. Then, when the live stream is complete, it will be visible on Periscope for 24 hours.
Essentially, Periscope takes the interactive, immediate nature of tweeting on Twitter and mixes it with the urgency of live video content. It’s an interesting platform, and it’s really taking off right now, but what does that mean for you as a vlogger and your YouTube channel?
How Vloggers Can Use Periscope
Periscope creates a lot of opportunities for vloggers on YouTube. Because it’s so interactive, it’s a great platform for engaging with your vlog audience in real time. If you set up a Periscope schedule, your viewers will know when they can reach you for a live video in which you can answer their questions mid-stream.
Periscope makes Q&A sessions (great for building a community) easier and more fun than they’ve ever been before, and it makes it easy for you to host an exclusive live video broadcast just for your fans, too.
3 Tips for YouTubers and Vloggers Using Periscope
So how can you effectively use Periscope to grow your YouTube channel’s brand and get closer to your growing viewership? These three tips can help you out a great deal:
Schedule Your Streams
Before you schedule your first Periscope video stream, take a look at your analytics on Twitter, Facebook, and YouTube. When do you get the most engagement with your posts? Which days are the best and at what time?
You can use this information to schedule your Periscope videos, and/or you can even take a poll on Facebook to see when the best times would be to schedule streams so that your audience can interact with you the most.
Then, just like your vlogging schedule, publish your Periscope video stream schedule on social media and on YouTube. Let your audience know that, when they follow you on Periscope, they can get the chance to chat with you and get all of their questions answered live when they tune into one of your live streams.
Promote Your Periscope Streams
On the same note, build some hype and buzz around your Periscope streams. In addition to publishing your Periscope schedule, talk about your upcoming Periscope streams in your vlogs, on Facebook, and on Twitter.
Give your viewers a little glimpse of what they have to look forward to, and build up their anticipation. The more you do this, the more popular your Periscope streams will get and the more you’ll grow your YouTube channel’s brand with them.
Use Periscope to Build a Bond With Your Audience
Set up your streams so that they’re flexible and open to audience participation. You can get the conversation going by opening the video with a short discussion of a topic that your fans find relevant, informative, or entertaining.
Then, as you start getting feedback and questions, let the conversation flow. Ask what your audience would like to see more of from you. Reply to questions and comments.
Basically, do everything that you’d normally do on social media, but do it live, on camera. Periscope can be a powerful tool for engagement with your audience if you let their interactions drive your live streams.
And, when you finish a Periscope stream, be sure to post about it on Facebook, Instagram, and your other social media platforms. This will give your viewers a chance to go check it out before it disappears. Then they have the opportunity to start following you on Periscope and to be a part of your next video broadcast, too.
Use these tips and get creative with Periscope. Showcase behind-the-scenes footage, supplementary material, Q&A sessions, and more to improve your engagement and grow your YouTube channel’s community.
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