If you’re looking for the best way to get more exposure for your brand, build trust in your company and products, and reach more people in your target audience, then you really should be thinking about building a presence for your business through YouTube.
Speaking of which, we’re excited to announce that we’re organizing and hosting this year’s “VidTalks for brands” event at Fairmont Waterfront Vancouver (British Columbia, Canada) on March 16, 2017!
The event will revolve around YouTube marketing insights for brands and business owners, while specifically focusing on two areas: video content marketing, and influencer marketing.
VidTalks 2017 Discussion Focus
Adam Hendle is the general manager at Famebit, a leading online marketplace for brands and YouTube creators to collaborate for branded content creation. The company was acquired by Google in October 2016, and with a roster including over 40,000 creators, FameBit has become one of the most popular destinations for influencer marketing campaigns.
Sunny Lenarduzzi has almost a decade of experience as an award winning video, social media and online business strategist that’s worked with hundreds of clients including helping Hootsuite develop a YouTube series that increased subscriptions by 75% and Applebee’s hit 1 billion impressions in 1 day. Forbes recently featured her as one of 20 must-watch YouTube channels for business owners.
Corey Vidal is a Canadian entrepreneur and YouTube creator. In 2007, he was one of the first Canadians to join YouTube’s partnership program, and has generated over 100 million views on the site to date. Corey is also the founder of Buffer Festival – the world’s top theatrical premiere festival for YouTube creators, and has worked with dozens of major brands, including Lucasfilm, Disney, Coca-Cola, Google, and more.
Rachel David is the founder of Hashtag Communications, an influencer talent relations agency with some of Canada’s biggest YouTube creators in its network. Working in the entertainment industry for over 10 years, Rachel has taken her network of celebrities, influencers, and managers to create authentic brand campaigns combining top tier influencers with big brands such as Chevrolet, The National Film Board and TD Bank.
Roberto Blake is a creative entrepreneur and online educator. With a background in advertising and design, he has experience in video marketing and content strategy, with a focus on brand development. Roberto has built a popular education based YouTube Channel with a reach of over 200,000.
LOCATION: FAIRMONT WATERFRONT VANCOUVER (BC, CANADA)
DATE: MARCH 16, 2017
THERE’S NO BETTER TIME FOR YOUTUBE MARKETING
People love video, and they’re much more likely to watch a quality video than read a long piece of text, but that’s not the only reason you should be building a presence for your brand on YouTube:
By creating a video presence, your business stops being a faceless company with no feelings. Suddenly, your brand has a human face and an amiable voice. People will start associating your brand with how you act, talk, and present yourself in your YouTube videos, and they’ll be more likely to trust your brand.
That’s right – people like doing business with other people, and they’re more likely to trust individuals than unreachable brands. Just by starting a YouTube channel and doing something as simple as talking about industry trends, giving behind-the-scenes tours, or anything else related to your industry and niche, you can make your brand much more approachable and trustworthy to your customers.
Finally, possibly the very best thing about being on YouTube as a brand right now is that not everyone is doing it. In fact, a lot of businesses are completely bypassing this opportunity to connect with their customers and build their brands. You can stand out from the competition just by establishing a YouTube channel for your business and using it to engage and interact with your market of current and potential customers.
Come network and join business owners, marketing professionals, and those interested in building their presence through YouTube at VidTalks 2017 for a full day of insightful discussions:
For additoinal info, visit VidTalks.com
We hope to see you there!
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