Maintaining a successful YouTube vlogging channel over the long term is actually not as complex as it may seem. If you enjoy creating content related to your YouTube channel, collaborating with other vloggers on relevant topics, and getting involved with your vlogging community, you should see a growth in your audience and come across great results with your YouTube channel and your vlogs.
Start a Companion Blog For Your Vlogs
Start blogging about your YouTube vlogs! This keeps you on your viewers’ radar, even when you can’t upload new YouTube videos. For example, let’s say your schedule allows you to put out one high-quality new YouTube video per week. That’s fine, but you really need to do something in between posting videos that will keep your viewers and subscribers thinking about your vlogging channel. And you can quickly and easily do just that with a blog for your YouTube channel.
You can blog about what goes on behind the scenes and post sneak-peeks of your next YouTube vlog. You can offer advice and strategies that are a little bit more in-depth than the video tutorials you film, and, of course, you can link to past videos, bloopers, and cut scenes to give your audience a real insider look at what goes into your YouTube channel.
Be sure to share links to your blog posts on all of your social media platforms and to let your audience know about it in your videos, too. You can mention it at the end with a remark like, “Until next time, head on over to my blog to check out some behind-the-scenes posts!” And you can include the blog URL in your video descriptions, too.
Collaborate With Other YouTube Vloggers
One of the best ways to get more views and subscribers on YouTube is collaborating with other vloggers. Reach out to vloggers with YouTube channels that are similar and complementary to your own. For example, if you’re a beauty vlogger who focuses on makeup tips and tricks, you could reach out to someone who specializes in hair or skincare.
Collaborating allows you to exchange shout-outs, mentions or links to each other in your YouTube vlogs and video descriptions. You can also do guest appearances on each other’s YouTube channels. You can do this by doing a video swap where you each create a vlog and then you upload them on each other’s channels. Or, if you’re in the same area, you can actually meet up and make a collab video together in person.
Reach out to other vloggers. See them as part of your community rather than competition, and you can all help each other out to get more views, more subscribers, and more success.
Spend Time with Your YouTube Viewers
Finally, over the long run, really successful vloggers are the ones who take the time to sincerely and thoughtfully engage with their audience. Basically, your viewers and subscribers are coming to your vlog channel to see you and hear what you have to say, but they also want to be a part of a community.
So read the comments. If you see spam, delete it. When you see thoughtful and interesting comments, reply to them. When you see questions, answer them. Give shout-outs and mentions to fans with the most shares or the best YouTube comment and much more! Be creative.
The more you show your YouTube vlog audience that you care about them and that you really see them as a community that you want to be a part of, the more they will build a connection with you and your channel. You’ll get more shares, more likes, more subscriptions, and more support.
Most of all, enjoy creating and posting content for your YouTube vlogging channel. Show viewers that you care, and you’ll have a great time and a successful channel over the long term!
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