Everyone knows that social media is essential to growing your YouTube channel. With millions or even billions of users, social networks like Facebook, Twitter, and Instagram can help with marketing and give your YouTube channel’s brand massive amounts of exposure. Of course, these aren’t the only social networks that you should be considering to grow your YouTube channel.
In fact, one of the biggest social media players right now is Snapchat. It may have started as a means to send pictures with an expiration date to friends, but it’s become much more than that. In fact, Snapchat could be your new best friend for growing your YouTube channel’s brand.
What Is Snapchat?
Snapchat is a video and photo sharing social network. It’s known for its fun filters, but it’s probably most famous for its immediacy. You can create content in one of two ways on Snapchat – with snaps or stories.
A snap can be a video or image sent directly to one or more friends. When you send snaps, you’ll set how long they will last after they’re opened before they disappear and can’t be accessed again. Stories are a snap or a compilation of multiple snaps in sequence, which are posted to your profile for 24 hours before they disappear.
Unlike other social media sites, there is no built-in way to get people to find your Snapchat profile besides a username search or scan. Hashtags don’t work, as all text is actually presented within images and videos, not separate.
That doesn’t mean that you can’t grow your Snapchat following, but it does mean that you’ll likely have to promote your Snapchat profile on YouTube, Facebook, Instagram, and other social media pages dedicated to your vlogs.
Using Snapchat to Engage Your Viewers
Want to create an exclusive-feeling community outside of YouTube for your channel’s audience? Invite them to add you on Snapchat, and you’ll be able to send snaps and publish stories that only your Snapchat followers can see.
By doing this, you can create a lot of really cool content that your YouTube viewers will love, and it’ll have the added benefit of increasing the community feel for your channel. Want some cool ideas for snaps and stories? Create behind-the-scenes clips before every vlog upload or sneak peek images for your audience. Give updates on the progress of your latest video. Create exclusive short-form content and updates to establish a stronger bond with your YouTube channel’s audience.
All of these things will help grow your community and build up interest in your Snapchat profile. This is great because you’ll have a very effective outlet in promoting your upcoming content, and for working with brands on sponsorships to earn money as a vlogger.
Promote Your Profile on YouTube and Social Media
As we mentioned earlier, you’re going to have to use your other social media pages to promote your Snapchat profile. So how can you do that? Post a picture of your Snapchat profile picture and username to Instagram, Twitter, and Facebook. Encourage your fans to add you on Snapchat as a call-to-action at the end of your YouTube videos. Include a link to your Snapchat in your video descriptions, channel about page, as well as your other social media profiles and bios.
The more you promote your Snapchat profile, the more people will follow you, and the more you’ll grow your YouTube community. Finally, just like everything else about your YouTube channel, you need to be consistent with your snaps and stories. Post regularly and consistently, and you’ll find that Snapchat can be a great tool for growing your YouTube channel’s brand.
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