Of all of the social media outlets available to you to promote your YouTube beauty channel, Instagram is probably the most important and best platform around. After all, pictures and videos are the whole point of Instagram, and you can reach thousands of beauty and cosmetics enthusiasts just by posting fun pictures and using the right hashtags. Just follow a few simple tips, and Instagram could be your new best friend for your YouTube beauty channel.
Start Promoting Your Instagram Page on YouTube
First of all, you want to let your YouTube subscribers and anyone who happens to be on your beauty channel know about your Instagram account. Mention your Instagram handle in your beauty vlogs. Add a link in your About page, and include it in the first few lines of your video descriptions so that it doesn’t get hidden under the “Show More” link.
If your current subscribers and people who’ve seen your beauty vlogs know about your Instagram presence, they’ll be more interested in following you. Then you’ll create an marketing outlet to get more Instagram likes and reposts, and you’ll get more exposure with new audience members, too.
Stay Active on Instagram as a Beauty Vlogger
It’s definitely very important to post on Instagram regularly. Post at least 1-3 times every day, and your following will get good reminders of your beauty channel, but they won’t feel like you’re spamming their feeds. And don’t just post and run, either. Take some time to scroll through and like or comment on other users’ pictures, especially other YouTube beauty vloggers like you. Do this, and you’ll be promoting the community and building yourself up in it, as well.
Use Your Instagram Page to Get Viewers Involved
Along with scrolling through and interacting with other people’s posts, you can also increase engagement with your audience by getting more involved on your own Instagram page. You can do this by asking questions in the captions of your pictures or videos, posting images of questions that you’d like your audience to answer in the comments, by hosting an Instagram chat, or by doing a series of quick Q&A video clips.
Basically, with an Instagram chat, you’ll post a picture that invites your viewers to chat, and then you’ll start up a conversation in the comments. Or you could choose a hashtag for your chat, and everyone could post their own video clips and pictures using that hashtag so that you can all keep up with each other’s contributions by searching for that hashtag.
A series of quick Q&A videos could be done by posting a picture on Instagram that invites questions and then creating a bunch of short video clips to answer them. You could even do this as a preview of a longer Q&A video on your YouTube channel!
Reach More People on Instagram with Hashtags
While custom hashtags can be helpful to keep track of your own posts and posts specifically related to your Instagram account, they won’t help a lot for improving your exposure. However, using relevant, trending hashtags is a great way to get more people to see your Instagram posts.
If you’re ever curious about how relevant or popular a hashtag is, do a search on Instagram for it. By doing so, you can see what other people are posting about when they use the hashtag, and you’ll also see how many times it’s been used, in order to measure the effectiveness.
Connect With Relevant Beauty Brands on Instagram
Along with adding relevant hashtags, go ahead and tag relevant beauty brands that have been mentioned on your YouTube channel. If you use a certain brand’s latest mascara in a picture or video clip, be sure to tag them. Then they’ll be more likely to see your post, like it, and/or re-post it so that even more people see it.
As we conclude, another important aspect to understand is that you shouldn’t just post the same pictures and videos that you post on Facebook, Twitter, and Snapchat. Posting exclusive content to your Instagram page encourages people to follow you on Instagram because they know they’ll get something special there that they won’t get anywhere else.
Follow these simple tips, and you’ll be on your way to a successfully managing an Instagram page that will help promote your YouTube beauty channel.
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