If you want to be successful as a beauty vlogger on YouTube, there is one thing you absolutely have to do. You must be consistent with making beauty videos that your viewers want to see. At first, this might seem easy. After all, you started your channel because you’re passionate about beauty vlogging and you love talking about all the best beauty products and make-up techniques, right?
Well, after making one or two videos in the first couple of weeks, you might get busy with school, work, and/or friends. One day, you’ll say, “I need to work on my next video, but I have an assignment due tomorrow. I’ll do it after I get done with that.” When you get done, though, you’ll be tired or you’ll need to complete something else as well. Before long, one thing after another gets in the way of making your YouTube video, and three weeks have passed.
This kind of thing happens all the time, so you need to be aware of it and prioritize making beauty videos for your YouTube channel. However, if you make space in your schedule and you stay consistent, you’ll get a lot of benefits.
The Benefit of Beauty Vlogging Consistency
When people know that they can tune in to your YouTube channel every Wednesday (or whatever day you choose) for new videos, they’ll keep coming back for more. You’ll watch your viewership increase, as well as your return viewership, and you’ll be more connected with your audience so you’ll get more engagement, too. Consistency helps you build a community around your channel, and it’ll help you grow your beauty vlogging brand a lot faster.
So, how can you be sure that you’re consistently making beauty videos and uploading them on YouTube? Here are a few helpful tips.
Start with a Small Uploading Frequency
To start out, don’t try to rush things with your YouTube channel by uploading a video every single day or even every other day just for the sake of quantity, especially if it’s difficult to do. That’s a really easy way to burn out fast.
Remember, great quality beats quantity! So, instead, start by uploading one video per week, and focus on making it awesome. Then, as you get used to publishing beauty vlogs and you streamline the creation/editing process, you can increase your frequency if you want.
Instead of just saying, “I need to make a video this week,” sit down and create a calendar of potential uploads/ideas, and then create a schedule for everything you need to do as you’re making beauty videos. This will help you plan out when you’ll plan your vlogs, shoot your videos, write any scripts, edit, etc., and you’ll find that the whole process is a lot easier than just trying to do it all at once.
Have Beauty Vlogs Created in Advance
If you have some extra time, don’t waste it. Instead, start making more of your beauty vlogs ahead of time. If you work ahead on your vlogs and have them ready to go, you won’t have to skip uploading a video when you have a last minute change in your schedule.
You can even plan for days and weeks when you’ll have more free time to create videos so that you can get ahead and not worry when you’re crunched for time. When you sit down to make your calendar for your videos, account for midterms and finals, big projects at work, family holidays, vacations, and anything else that could take you away from your camera and editing program for a while.
Don’t Stress Immediate YouTube Growth
Finally, if you’re consistently making beauty videos, your YouTube channel will grow, but it’s going to take some time. If you expect your channel to gain thousands of subscribers overnight, you’re going to be really disappointed and lose motivation, which is not good for the success of your YouTube channel.
On the other hand, if you focus on consistency and creating beauty vlogs of interest to your viewers that you really enjoy making, and don’t stress immediate channel growth, then your viewership and subscriptions will basically take care of themselves.
Keep these tips in mind as you continue your beauty vlogging journey on YouTube, and have fun with it!
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