In addition to live streaming ability from the their app, YouTube also recently announced the launch of Super Chat, which is a highlighted chat message option creators can enable to monetize their live streams. While YouTube rolls out this new feature for creators, the platform will be closing “Fan Funding“.
The Fan Funding tool was launched in 2014, and when enabled by creators, a Support button was shown on their channel’s homepage. This allowed viewers to make voluntary payments to directly support their favourite channels with content creation, while providing YouTubers with revenue to put out their best work.
However, YouTube stated on their blog that the feature didn’t live up to the potential they had expected:
“While we were really excited about Fan Funding, it never achieved widespread usage outside of live streams, where we saw the majority of revenue”
The team at YouTube noticed that most of the Fan Funding revenue being generated for creators was through live streams (YouTube Gaming), and so they’ve decided to roll out Super Chat, which will provide the diverse range of content creators on YouTube with an opportunity to monetize their live streams.
With the launch of this new monetization feature, YouTube has decided to officially close Fan Funding on February 28, 2017. As of right now, you can’t setup Fan Funding on your channel, but if you already had it enabled, then you’ll still be able to use the option until February 28th.
Okay, so now what is Super Chat? Well, it’s pretty much another way for viewers to support their favourite creators, although in a more exciting manner.
When enabled during live streams, a $ icon is shown in the message area that viewers can select to make Super Chat purchases, which allow them to have their messages stand out in the chat section.
There’s multiple purchase options for viewers to choose from, varying in message highlight colours, character limits, and the amount of time the message is pinned in the chat for people to see.
These messages are still subject to moderation, just like the rest from viewers, as it will help in the case of any trolls or haters.
For creators, this is a cool way to be connected with their top fans and earn revenue from live content. While YouTube initially released the feature in beta mode to creators in select locations that had 10,000+ subscribers, they’re now making it more widely available.
Once you’ve enabled Super Chat on your YouTube channel, you’ll be able to track revenue from your Google AdSense dashboard. Details on the revenue split haven’t been made available, but it’s expect that creators will keep a majority of the earnings generated from Super Chat. Check out the helpful video below, which overviews the newest monetization option for YouTubers!
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