When it comes to getting more views for your YouTube channel and your videos, it’s easy to get frustrated. After all, you put a lot of work into your videos, and you want people to see them. Unfortunately, though, Google and other search engines cannot actually search your video content itself. That’s why YouTube metadata is so important.
So what is metadata, and how does it work? Basically, metadata is data that is created to describe other data. It includes all of the searchable data that you can include about your video that will help YouTube, Google and other search engines find it.
YouTube metadata for your videos will include your titles, descriptions, tags, and other details. Let’s take a moment to look at how these things can help you get more YouTube views.
Create Effective Video Titles
First of all, your YouTube video title is absolutely essential to your search engine rankings. You want your title to include relevant keywords and to be really engaging. So, let’s say that you’ve made a video reviewing the best travel apps, you’ll likely want to target keywords like “helpful travel apps”. So, an effective title will be something like, “5 Helpful Travel Apps for Your Next Trip”.
Make sure that you include keywords naturally (don’t spam) in your video titles like this, though, or your videos will drop in search results. As you come up with your titles, though, do push your keywords toward the beginning, as it can help give you a higher ranking.
Optimize Your Video Descriptions
Just like your video titles, your video descriptions are an area that can help you get more YouTube views with better search results rankings. Do some keyword research and find the keywords/phrases that your audience searches for the most, and are related to the content. Then include those keywords and phrases naturally throughout your description.
Be Sure to Add Relevant Video Tags
YouTube also gives you the option to add video tags when you upload your videos. Be sure to add relevant tags, including keywords specific to the video, and its niche. Spend some time researching the best and most relevant keywords to get you more traffic to your channel. Avoid adding tons of tags that are not related to your video, as YouTube channels can be penalized for this.
Always Upload Custom Thumbnail Images
This might not seem like metadata, but your thumbnail image should tell viewers a bit about your content. You could just use a still from your video, but that’s not going to be as effective as creating a custom thumbnail image for YouTube. Take some photos as you film your vlogs. Then use Photoshop or another piece of photo editing software to add your logo, video title, or other graphics to make your thumbnail stand out.
Technically, your thumbnails won’t help search engines find your videos. However, they will help viewers pick your videos over other search results because they’ll be able to see a snapshot of what they’ll be getting from your content.
Video Watch Time Is the Difference Maker
As you pay attention to these details, consider how relevant and accurate your titles, descriptions, and thumbnails are. If all of your metadata points to a great video with a lot of interesting information about travel apps, but then your actual video is about something else entirely, a lot of your viewers are going to click away very quickly.
This is important because YouTube’s algorithm is designed to “notice” watch time. If a video gets a lot of bounces, it’s going to appear lower in search ranks than a video that lots of people watch from beginning to end. And remember, you don’t just want to improve your rankings – your end goal is to get more people to watch and engage with your videos.
Update YouTube Metadata of Older Videos
Finally, there’s no rule against changing and updating the YouTube metadata for videos you’ve already uploaded to your channel. If your older vlogs aren’t getting many views, it could simply be because you didn’t properly optimize your metadata for them.
Keep these tips in mind and you’ll be able to grow your YouTube channel’s viewership. Focusing on your metadata will make it easier for search engines to find your YouTube videos and rank them higher. And, creating the best video titles, thumbnails, and descriptions that are relevant to your channel and videos will encourage people to view your content!
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