There’s a high demand for and a thriving community surrounding beauty vlogging on YouTube right now. Girls and women all over the world want to find the easiest and fastest ways to do their hair and make-up.
They want to know how they can emulate celebrity styles without spending a fortune, and they want to get in on the conversation with other beauty enthusiasts about daily make-up routines, tips and tricks, and other beauty-related topics, too.
If you’re a beauty guru with a YouTube channel, you no doubt have a lot of wisdom to share about the products you use and how to use them, the tricks you’ve found to make your beauty routine easier, and all kinds of other related topics.
Still, sometimes even the most expert vlogger can get stuck for ideas. That’s why we’ve compiled this list of great YouTube video ideas for beauty gurus.
Cosmetics and hair care companies are always bringing out new products, and they’re all supposed to be the “latest and greatest!” Women all over the world see the advertisements for these products, and they wonder, “Is it worth it? Does it actually work?” Then they take to the Internet to find out, and you can tell them!
Beauty product reviews give you a great way to connect with your audience by giving them great advice. This style of video can also garner you attention from the brands you review. Before you know it, you could be getting free products to review or even a video sponsorship.
Long or short, curly or straight, women love having fun and stylish options for their hairstyles. Can you show your viewers how to do pin curls or how to flat iron their hair perfectly in five minutes? Are you an expert at getting perfect ringlet curls to hold? Make a hairstyle tutorial video, and let your audience in on your secrets. If you can show your YouTube viewers how to easily and quickly create a style they’re interested in, then they’ll be sure to keep coming back to you for more tips and hairstyle tutorials in the future.
Celebrity Make-Up Tutorials
Along the same lines, if you’re an expert with make-up, you can create a tutorial video on how to get the red carpet looks of your viewers’ favorite celebrities. From Angelina Jolie and Megan Fox to Kirsten Dunst and Jennifer Lawrence, women all over the world want to know celebrities’ make-up secrets, and you can show them how to duplicate the look in just a few minutes at home.
Having a successful YouTube channel is as much dependent on audience engagement as it is on good content. Let your audience know that you’re listening and that you care by making a question and answer YouTube video.
In preparation for this, let your viewers know ahead of time – in videos leading up to it and on Facebook, Twitter, and Instagram. Tell them that you’re going to be doing a special Q&A video and that you want to know about the questions they’ve been waiting to have answered. Encourage them to leave questions and topic ideas in the comments, and then you can choose the most popular questions and create a great Q&A video that really speaks to and with your audience.
Top 10 Favorites
David Letterman is famous for his funny “Top 10” lists, but your Top 10 doesn’t have to be a series of comedic one-liners. Instead, you can share your favorite make-up and/or products for different events or occasions. For example, you could make a “Top 10 On-the-Go Cosmetics Products”, “Top 10 Summer Skin Products”, or “Top 10 Five-Minute Hairstyles”.
What’s in My Make-Up Bag?
Along similar lines, because you’re the beauty guru, your viewers come to you for tips on which products and methods to use to get the looks they’re after. Why not share what you use on a daily basis to perfect your look without a ton of effort? Showing off what’s in your make-up bag is a great video idea for beauty gurus on YouTube.
My Monthly Favorites
You can drive more traffic to older videos, as well, by highlighting your favorite products and tips from the previous month. Mention each product on its own or show how to use them together for a really great look. Then, in the description, link back to the YouTube videos you made reviewing or featuring these products and tips. Interested viewers will definitely go back and watch them again (or for the first time).
My Daily Make-Up Routine
Showing off the products you use and how you use them can make a great video, but you don’t necessarily use everything in your make-up bag every day. You can show your audience how you get your look for work, for going out, or for going from day to night without completely redoing your makeup. This is a really popular video idea for YouTube beauty gurus and vloggers.
After you make and upload any of these videos, go back and check your YouTube comments. Keep an eye on them and see what your viewers are saying and what they’d like to see from you next. If you do this, you’ll have a constant flow of YouTube ideas coming your way, and you should be able to keep your beauty channel growing with more great content!
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