YouTube may have started as a simple way to share videos with friends, but it has quickly rose through the ranks to become a powerful marketing tool for businesses of all sizes. These days, no brand can afford to ignore YouTube in their online marketing strategy. Here are three reasons why your business needs to be on YouTube.
1. You’ll Reach More Customers with a YouTube Presence
YouTube is definitely not just a place to find young filmmakers and comedic clips. YouTube is the second most popular search engine on the web, just after Google. There are over a billion people around the world visiting YouTube each month, and that doesn’t count views from social media or sharing.
Not only can you extend your reach through YouTube itself, but you can also use YouTube to build your newsletter or blog followers. YouTube makes it easy to connect social media accounts, blogs, newsletter sign ups, and many other avenues, in the video itself through clickable overlays, as well as in the description.
2. Your YouTube Videos Will Be More Engaging Than Text
Anyone with a product to sell knows that you can’t simply plop your product down in front of the audience and say “Buy me!” The best way to convert potential consumers is to tell them a story and connect with them in some way.
And while text can do that, there’s no better medium than video for engaging with viewers in your target market. Through a video presence on YouTube, you can make a genuine connection that draws on emotion, not just persuasive tactics.
Video also allows you to present the unique personality of your company. Most people can name a few big insurance companies thanks to clever marketing campaigns featuring memorable characters. Tactics like this paint your company as a person in the mind of your audience, making you even more recognizable.
And because video is so much easier to consume on the go, it becomes more engaging for the busy consumers of today. It’s easy for your audience to watch a quick video on their commute; it’s not so easy to convince them to read a long blog post instead.
3. Video Isn’t the Future of Marketing, It’s the Present
For many companies, video marketing feels like the wave of tomorrow; but this trend is here and happening right now. There are hundreds of millions of unique mobile views on YouTube every day – just mobile! Video is here to stay, and to wait any longer would be to put your business behind.
Video marketing should now be considered a staple of any online marketing campaign, just like having a website or being active on Facebook. With it, you’ll extend your reach through a variety of methods, share more than just your product with your audience!
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