What do you do when you meet someone from a brand or company you’d like to work with on your YouTube channel? What about when you want to use a location and you need to leave your contact information for the person in charge of the property? How about when you just want to network with other YouTubers in your niche? If you don’t have business cards for your YouTube channel, then all of these things are much harder than they need to be.
Of course, if you’re going to create business cards, you’ll need to make sure that you cover all of your bases and include all of the design details that make up a great card. There are several sites online that will let you create custom and dynamic business card designs, so choose your favorite and then keep these tips in mind.
Showcase Your YouTube Channel’s Logo
If your logo isn’t prominently showcased on the card, then people will have to frequently read through all of the material on it to figure out what the card is for. With a well-placed logo, your card will really pop, and it’ll be a lot more effective, too.
Add a Descriptive Tagline About Your Video Content
Do you have a tagline that you use a lot? How do you describe your YouTube channel? Come up with a short and sweet tagline that describes your channel, and place it below your logo or channel name. This is a good way to give people an idea of whose card they’re holding.
Include Your Custom YouTube Channel URL
While we’re talking about a print business card, you still want to give people the chance to visit your channel and see what it’s about. If they have their phone at hand, they can go ahead and find your YouTube channel as soon as you give them the card or whenever they pull it out later. So, if you have a custom URL setup for your channel, then definitely share it.
Add Your Channel’s Social Media Info
Likewise, you want to give them access to your social media pages, as well. Some people will be more likely to check out your Facebook, Twitter, or Instagram page before checking out your videos. This is especially true if they’re out in public and they don’t have ear buds with them. It’s a lot easier to see what a Facebook page has to say than to watch a video when you’re at work, at a function, or on the subway.
Use Your Brand Colors on The Business Card
Next, you don’t have to go with a strict black-and-white card. Instead, opt for a color card and use your brand colors. Just like including your YouTube channel’s logo, this is an important part of increasing your brand recognition. It’s also an easy way to make your business cards really stand out. Cards that implement just the right amount of branded color are always more attractive and more effective than plain black-and-white cards.
Include Your YouTube Channel’s Contact Email
Whether it’s your general email account or you have a special email address for your channel, be sure to include that information on your business cards. This is especially important if you meet someone that you want to collaborate with, as it gives them a direct means to contact you later to discuss making a video together and other collaborative efforts that you might want to do together to promote both of your YouTube channels.
Avoid Adding Too Much Text on Your Business Card
With all that in mind, don’t go too text heavy. Keep your tagline brief, and you don’t have to add a bunch of extra text elsewhere, either. Keep your text restricted to your tagline, the information people need to contact you, visit your channel, or find you on social media. Anything more is unnecessary and will make the card look too busy.
Use a Good Text Size and Easy to Read Font
Along the same lines, you don’t want to go with a text size that’s too small. If people have to get a magnifying glass out to read your card, they’re not going to bother. You can help yourself out even more by choosing a font that’s easy to read in smaller sizes, as well. So, be sure to use a font that is clear and simple for people to read.
Choose High Quality Card Material For Printing
Finally, place an emphasis on choosing high quality material that won’t fade or get too damaged if someone puts your card in their pocket. A thicker card stock is always worth the price, and so is high quality printing. These cards will look better and hold up longer, so people will be more likely to read them later and go check out your YouTube channel.
And now you know the basics of creating a good business card design for your YouTube channel. Whether you’re planning on heading to a vlogging convention or you just want to have something on hand to help you stay in touch with brands, creators and collaborators, keep these tips in mind to make a set of successful and professional looking business cards today.
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