When it comes to public relations and branding, a media kit is one of the most useful things you can create for your YouTube channel. Spending a little bit of time now creating a ready-made package for branding, exposure, sponsorship, and partnership purposes will save you massive amounts of time and energy later, and you’ll be better prepared to take advantage of a lot more opportunities, too.
With a media kit, you’ll have a go-to document that you can customize whenever you like to create the perfect introduction to your brand and your channel. This can work beautifully for getting YouTube sponsorships and collaborating with other YouTubers, as well. In this post, we’ll be going over media kit tips for partnering with brands.
What Is a Media Kit?
That sounds really great, but what is a media kit? And how can it help you with your YouTube channel? Media kits can take on a number of different forms, depending on their purpose and the institution or individual using them.
For you as a YouTuber, a media kit is a promotional tool that allows you to present your channel to brands, press, other YouTubers, and the world in a concise and clear way. An effective media kit will give people a better idea and understanding of your YouTube channel’s brand presence.
Why YouTubers Should Have a Media Kit
But do you really need a media kit? Yes. No matter how amazing your content is, brands always want to know more about your YouTube channel’s reach. Basically, you need to make that information available for brands in a simple format, and a media kit is a great way to do this easily without spending a ton of time every time you want to reply to YouTube sponsorship opportunities/inquires.
Creating an effective media kit will allow you to show off everything you bring to the table for brands interested in partnering with you.
Creating a Media Kit for Getting YouTube Sponsorships
Great, so where do you start? The end product should be a go-to document that will effectively showcase your channel’s brand and make a strong case for partnering with you. To do this, you’ll want to begin by writing about your channel and what you have to offer brands.
Describe Your Channel’s Content
First, you will need to start by showcasing your content. Talk about the areas of interest you cover in your YouTube videos, the niche(s) your content falls into, and what kinds of topic categories you cover. Keep this short and sweet, but be descriptive. Let people know what kind of channel you run.
Describe Your Viewership
Next, talk about your YouTube channel’s viewership. For example, here’s a couple of things you want to include when describing your viewership:
- What age group describes the majority of your viewers?
- What are the top countries from which people watch your YouTube videos?
- What are their interests?
- How engaged are your viewers?
- What type of topics and content are they most excited about?
Basically, in this portion of your media kit, you’ll be showing sponsors, press, and other interested parties that your viewership consists of their target audience. This will get their attention, as they’ll start to see that you have something valuable to offer.
Share Your YouTube Channel’s Statistics
If you really want to impress potential YouTube sponsors, though, show them the numbers. Give them your channel’s statistics, including your monthly viewership, how many views your videos get on average, the average number of comments per video, and how much growth you’ve seen each month since you began creating videos.
Show brands that you have a strong audience that is very engaged with your channel, and you’ll have their attention.
Include Social Media Stats
Don’t just share your YouTube statistics, though. Share your analytics and statistics from your social media presences, as well. This will demonstrate that your audience is not only engaged with your channel on YouTube, but that you have a strong presence across social media platforms, as well. This is especially important when trying to get sponsors, as they’ll want to know how many potential customers will see their products when you feature them.
Explain the Benefits You Can Offer
Now, it may be obvious to you that you can benefit a brand. However, if you want the best results, you need to lay out exactly what you bring to the table. Discuss detailed benefits that you can bring to them if they partner with you. Be as concrete as possible here, but don’t overestimate what you can offer. You may be able to help sell more products, but you shouldn’t claim that you’ll increase sales by 500%.
Describe The Different Sponsorship Opportunities Available
After you describe the benefits you can offer brands, it’s time to get into the details about how they can work with you and what kinds of partnership opportunities are available.
These might include product reviews, sponsored video segments or full dedicated videos, giveaways on social media and/or YouTube, guest vlogs featuring their brand, any other partnership ideas you might have, and/or a combination of different types of partnerships. Be creative, and share the different ways you can work with sponsors to help achieve their marketing goals.
Highlight Your Past Sponsorships and Testimonials
Have you partnered with other brands before? Highlight the success of your previous sponsored YouTube videos and other partnerships you’ve had. Reach out to past sponsors and ask them if they’ll give you testimonials about their experience working with you. Then use those testimonials by including them as quotes, or by creating case studies of those partnerships to show new potential sponsors why they should work with your YouTube channel.
Include Your YouTube Sponsorship Policies
After you’ve discussed all of the benefits of partnering with your YouTube channel, do not forget to include your sponsorship policies and guidelines. You will want to include your terms for payment, any requirements you might have, and other details. You will also definitely want to include your requirement for disclosing sponsorships to your viewers.
Include Any Recognition and Press Coverage You’ve Received
Before you finish typing, be sure to include a section that highlights any of the times that you’ve received awards, recognition, and/or media coverage. Include any graphics you have of your awards, screen shots from media mentions, and quotes from respected sources whenever possible. This will help validate your claims about the benefits that you bring to your sponsors and partners.
Add Branding and Helpful Graphics
In addition, you’ll also want to include some branding and graphics materials to make your media kit look professional. These materials should include your channel logo, visuals and/or charts so that they can easily share statistical information about your channel, and any brand colors you have that are relevant to your channel’s theme.
Provide Your Business Email for Pricing Inquiries and More Info
Once you’ve collected all of the necessary information and materials you’ll need for your media kit, sign off with your name and business email address. Your call to action here should be something along the lines of “For more information about partnerships or for pricing inquiries, please feel free to contact me at…”
Save Your Media Kit as a PDF
Finally, once you’ve cut out any excess content and created a cohesive, informative, and brief media kit, you’ll want to save it as a PDF file. You can create your kit in Microsoft Word or another word processing program, and you can include your visuals in this document.
After you’ve done this, though, you should save it as a PDF to ensure that no additional edits are made (by accident or on purpose) by the people you send your kit to. Sending a PDF will also make the media kit more convenient for interested brands.
Consistently Update Your YouTube Channel’s Media Kit
Finally, don’t just create a media kit for getting YouTube sponsorships and then leave it alone. You should also ensure that all of your statistics and other information are up to date. This is especially important as your YouTube channel grows. Older data won’t be as impressive if your viewership is consistently growing and getting more engaged with your channel.
Now you should have all of the information you need to create an effective media kit. Start writing about your channel, and as you organize your thoughts, be sure to include all of the key points we’ve mentioned here!
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