VidCon brings together big YouTubers, small YouTubers, fans of online video, and creative individuals who are looking for inspiration to start their own channels. It’s a chance to meet online celebrities like Liza Koshy and Patrick Starrr and, if you want to be a creator yourself, there are even events where you can learn from them.
A majority of VidCon attendees in the Community and Creator tracks are young women and men aged 13-24, which tells us that it’s young people who most love YouTube, and young people who will be creating more and more of the content we all consume in the future.
While we were at VidCon this year, we connected with over 200 creators and thousands of attendees. One thing we constantly heard from them is that “I’m not a creator yet, but I’m planning to start creating content.”
Filmora’s mission is to ‘Empower Your Story’ – that means we want to help new creators jump into video creation and focus on expressing themselves. They shouldn’t have to worry about learning how to use complicated software first. That’s why Filmora Video Editor is so easy to use.
Here’s what we learned that could help to empower new and small YouTubers:
Key takeaways From VidCon 2018
YouTube’s new features help creators earn money and build stronger communities
YouTube launched new features this year to help creators better engage with their fans and sell merchandise more easily. Creators will benefit from the new Merchandise feature, which allows U.S-based channels with 10,000 subscribers to design and sell merch directly from their channels.
Other new features include Channel Memberships and Premieres. They allow creators to offer unique custom perks and pre-recorded videos to channel members, which will help further improve viewer engagement and hype up new content. These two features will be available for channels with a bigger subscriber base.
Facebook and Instagram are growing as video sharing platforms as well
With the launch of IGTV, Instagram creators are able to post an-hour long, vertical videos for their followers. Facebook is also making it easier to draw in an audience for mobile videos. Facebook Watch will launch a series of new shows boasting interactive features such as polls and quizzes. Creators can benefit from engaging audiences in multiple social networks.
To succeed on YouTube, you need a niche
If you want to become known on a platform as large as YouTube, you need to decide what you want to be known for. Picking a category for your videos, like ‘lifestyle’ or ‘gaming’ is important, and it can be beneficial to get even more specific.
Instead of being just another channel on a topic that has thousands of channels already, figure out what unique value you bring to the table. That could be anything from another interest you have (i.e. lifestyle videos that focus on camping/hiking) to your sense of humor.
Define your unique style
One of the best ways to stand out from the crowd on YouTube is by creating a consistent ‘look’ for your videos and channel. This can mean using the same intro and outro styles for all your videos, using a consistent thumbnail layout, and/or utilizing the same editing techniques (i.e. time lapses or jump cuts) over and over in your content.
Having a distinct style will make you more memorable, and it will also let your viewers know that you’re serious about your channel and put a lot of thought into branding it.
Shorter videos get more views
This isn’t true in all cases – gaming ‘Let’s Plays’, for example, tend to be longer – but in general keeping your videos under 5 minutes will help to ensure fewer viewers are clicking away before the end.
This will increase your watch time, help your videos rank better in search results, and ultimately support the growth of your channel.
Making a short video can be harder than making a long video, because it requires more editing. The trick is to use techniques like ‘jump cuts’ to take out anything that might break your video’s momentum (i.e. silent pauses). Some creators say they only end up using a 3rd of what they shoot.
Be responsible to your audience
When you’re talking to all the denizens of the internet, you have a higher level of responsibility for how you use that influence than if you were just talking to a few of your friends.
There’ve been a lot of scandals recently surrounding people behaving badly on YouTube and, while it may seem like big YouTubers can get away with it, audiences are definitely looking for creators to follow who treat them with respect.
Creating a positive, inclusive, community around your channel will draw in more subscribers than trying to build an exclusive clique.
YouTube makes it possible for anyone to share their personal stories and creative ideas with the world. Everyone has a voice and, thanks to YouTube, everyone also has a platform where they can make themselves heard. At Filmora, we are always committed to bridge the two – to help creators put those stories and ideas together quickly and easily so they can put them online for everyone to enjoy.
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