A rose by any other name might smell as sweet, but when we’re talking about branding and marketing, names matter…a lot. So, whether you’re creating personal vlogs or you’re building a YouTube channel for your company, you need a great YouTube name to build your brand.
Your YouTube channel’s name is essential to that brand, and it can do a lot for you if you choose wisely.
How can you find a balance and choose a good username for your YouTube channel that will really work? Pay attention to these key elements, and remember that you’re creating a brand around your YouTube vlogs, and your name needs to support that brand.
Good YouTube Names Are Social Media Friendly
If you think you already have a good YouTube channel name idea for your vlogs that really stands out and that will really work for your brand, it’s time to do a little bit of research.
Check Facebook, Twitter, and Instagram for people or organizations that use the same name. Google your idea to make sure that it’s not already someone else’s brand.
You want your YouTube channel’s name to work for you, and it can’t do that if searching for it gives results for other brands, products, or vloggers on YouTube.
If your name is free on social media, and it isn’t in use as someone else’s URL somewhere online, you could be ready to go. Check it against the rest of our tips first, though, before you commit to it.
Choose a YouTube Channel Name Relevant to Your Niche
Does your channel’s name represent you and your brand? Does it give your audience an idea of what they’re going to get from you when watching your vlogs? Depending on the type of content you’re creating on YouTube, you may or may not want to include your name.
This largely depends on how much you’re featured in your videos. You can even create and use a stage name, which many successful YouTubers have done.
Good YouTube Names Provide Topic and Idea Flexibility
Now, while you’re thinking of a YouTube name idea that’s relevant to your vlog topics, don’t get TOO specific. For example, when you start your beauty vlog channel, you might intend to do nothing but styling tips for curly hair.
Along the way, though, you might decide to branch out to other hair types or even include makeup tips. You don’t want to get stuck in a niche because the name won’t fit with your new vlog topics.
Pick a YouTube Channel Name That is Unique
This one should be pretty obvious. In fact, we almost shouldn’t have to include it, but it’s really just that important. Choose a unique name. Just like choosing one that’s not already taken on social media, you want one that will stand out and will return results for your videos (and not for other content or videos) when you Google it.
Good YouTube Names Are Easy to Remember
It needs to be more than unique, though. It also needs to be memorable. “Ro Frederick’s 1973 Mustang DIY Tips” is pretty unique, but it’s not necessarily memorable.
It also falls into the trap of being too specific. What happens when Ro Frederick wants to detail a 1974 Mustang? In other words, make sure when choosing a good YouTube channel name that your idea is easy to remember but not too specific in regards to the relevant videos you could create.
When In Doubt, Choose a Shorter Name
On that note, shortness is often very valuable in choosing a good name for your YouTube channel. Shorter names are easier to remember, and they make better domain names, too.
This will make it easier to use your channel name as a custom hashtag in your social media posts, as well. Shorter name choices always work better and are more recognizable. It also makes them easier to be printed on branded merchandise such as branded t-shirts.
And now you have many of the key components on how to pick a good YouTube name for your vlogging channel. Spend some time brainstorming, and when you come up with some ideas that you like, test them against this list to choose the best name!
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