According to YouTube’s statistics, the video sharing giant has over 1 billion individual users, and the site generates billions of views with people watching hundreds of millions of hours of video every single day.
With so many people watching, you have some pretty amazing opportunities to create and maintain a YouTube channel with an awesome following.
But, in order to do so, you have to create effective content on a consistent basis! In this post, we want to cover a few tips on how to make a vlog that’s effective. Use these five vlogging tips and strategies to ensure that you keep uploading effective high-quality vlogs to your YouTube channel for long-term success! Let’s begin with:
Filming Your Vlog
First of all, you’ll need to pay a bit of attention to your filming equipment. It’s very important that you film high-quality videos that look clean and crisp. If you don’t have access to a high-definition vlogging camera right now, you can use your webcam or the camera on your phone, but be sure to film at the highest pixel rate possible for the camera.
Increased resolution will make your videos look more professional on larger screens, so your YouTube vlogs will look great whether your viewers are watching them on their phones, tablets, desktops, or TVs.
There’s more to creating a professional looking video than getting the right camera with a high pixel rate, though. You can help yourself out a lot with proper lighting. You can get rid of the blue, ghostly effect by placing a lamp behind your vlogging camera. If the light is too harsh, you can shade it with a piece of white fabric, and you can create more dimension by hanging reflectors off-camera to either side of you.
And you don’t have to spend a lot of money on professional photography reflectors, either. You could try hanging up a white sheet or poster board. Play with hanging reflectors at different angles and add more lighting from different directions to see how great the lighting for your YouTube videos can get.
And what about your sound quality? When deciding on a camera for recording your vlogs, you need to make sure it has a quality microphone built in (or allows you to attach a quality microphone). Great sound and audio is essential for your YouTube channel and it’s content.
Fortunately, directional microphones are not very expensive at all. With good lighting and a directional microphone, you can match the look of a video shot with a much more expensive camera.
Add Some Branding to Your Vlogs
Now that we’ve gone over the quality of your YouTube vlogs, let’s talk about what you’ll be showing and how to build brand recognition for your YouTube channel. You want your videos to be unique, and you want people to recognize your work immediately when they see it. That’s why branding is so essential.
What can you do to increase brand recognition in your videos?
Start with a short, branded intro to each vlog you create. This should be no more than 3-5 seconds because long intros can get very tedious very quickly. Think of those times you’ve marathon-watched a show on Netflix. After a few episodes you start skipping the intro sequence because you’ve already seen it enough times to have it memorized, and you’re bored with it. There’s a reason that a lot of newer shows have short intro sequences.
If you want people to add your vlogs to their playlists and to watch them over and over again, keep your branded intro short and sweet.
Also, pay attention to your set. You have a lot of vlogging real estate to work with if you know how. For example, if you usually film your vlogs in a specific room, what are you doing with your video background? Is it just a blank wall? Put up a banner with your vlog channel’s logo on it. Maybe some relevant posters? Make it awesome. Be creative!
And don’t be afraid to wear branded clothing, either. You can design, buy, and sell branded clothing and merchandise for your YouTube channel on any of several print-on-demand sites, like CafePress, Zazzle, or SpreadShirt.
You can also add in some in-video graphics including custom hashtags (#VlogNation) that you encourage your viewers to use on Facebook, Twitter, Instagram and other social media platforms that you’ve built a presence on. While you’re at it, make sure you link to your social media pages in each of your YouTube videos’ descriptions.
Engage With Your Viewers In The Vlog
And don’t just link to your Facebook, Twitter, and/or Instagram pages; encourage your audience to get involved. When you get great comments and questions, give those viewers shout-outs in your vlogs. You could take screen shots of the comments and post them in your videos while you talk about them and/or answer questions.
Everyone likes to feel appreciated, and you can let your viewers know how special they are to you and how much you appreciate their support by getting involved in the conversation in the comments, responding to tweets, and by posting cool stuff that your viewers have done related to your YouTube channel.
Use Calls to Action
While we’re talking about engagement, sometimes you really just have to ask for it. Calls to action are very powerful tools and can be incredibly useful in increasing engagement and getting more views and subscribers. CTA’s basically encourage your audience to take action.
At the end of your vlogs, ask your viewers for feedback and opinions. You could even ask your audience to answer a question in your YouTube comments. Maybe even decide on your next vlog topic? Remind them that they can follow you on Facebook, Twitter, Instagram and other social networks, and ask them to share your YouTube videos with their friends.
Optimize Your Vlog Title and Description
Finally, while you should always keep your audience in mind first, you should also do a few things to search engine optimize (SEO) your YouTube videos. Always include useful keywords and phrases in your title and description, and tag your video with relevant keywords, too, whenever possible.
These “keywords” and “phrases” should be terms that your potential audience would search for on YouTube. Don’t stuff your title or description with keywords, though. Make sure that your text is relevant, readable and clear above all else.
Keep these 5 tips on how to make a vlog that’s effective in mind when creating your next video!
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