As you start a new YouTube channel, you probably already know a few of the things you need to do, like promoting your vlogging schedule and creating consistent, cool content that your audience will love. However, it’s really just as important to know what not to do with your new YouTube channel. Here are a five things to avoid as a vlogger on YouTube.
Avoiding Your YouTube Viewers
First of all, without your viewers, you can’t have a successful YouTube channel. If they ask you questions and leave feedback in the comments, you should definitely reply as often as possible and with thoughtful answers that fit the question.
The more you engage with your viewers on YouTube and on other social media platforms, the more connected they’ll feel to you and your channel’s brand. The more you avoid them, the tougher it will be to build a strong community around your vlogging channel for long-term growth and success.
Not Optimizing Your YouTube Video Titles
Google and YouTube both use video titles in their search algorithms. If you don’t use keywords and phrases that your audience searches for in your video titles, your vlogs and YouTube channel won’t really show up in YouTube’s search results. Create engaging, unique titles that include relevant keywords, and you’ll get more viewers. Neglect to do this, and they won’t be able to find you.
Using Default YouTube Thumbnails
YouTube lets you choose any thumbnail you want for your videos, and that’s what’ll show up next to your video’s title in Google and YouTube search results. If you don’t choose a thumbnail image, your videos are likely to show up with a random frame from the video. Instead, you can add your own custom images that best represent your videos and engage viewers.
Not Branding Your YouTube Content
Failing to brand your videos makes it harder for your viewers to recognize them as yours, especially when they’re being viewed on social media or other websites and blogs. Branding your YouTube videos is pretty easy, and it’s really effective.
For example, you can do it by adding a three to eight second long branded video intro, displaying a branded background, wearing or showcasing branded merchandise, and even by editing in-video graphics (like your YouTube channel’s logo or custom hashtag for Instagram or Twitter).
Commenting Only for Subscribers and Viewers
We’ve all seen those comments that say something like, “Check out my channel and subscribe for a lot of great videos!” Don’t be that person. Not many people click on the links on those kinds of comments, they can be seen as spam, and you’re likely to alienate the creators of the channels you comment on, too.
Instead, write quality comments and questions, and you’ll start building relationships and community. Then people will be more likely to click through to your YouTube channel to see what you have to say in your vlogs.
There you go – five things to avoid when building and establishing your new YouTube channel. Keep these in mind, and you’ll be well on your way to getting a good start as a vlogger!
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