Having a presence on social media is a must for any new vlogger that wants to grow their YouTube channel. However, when it comes to getting results, social media marketing can be challenging if you don’t have a plan. Therefore, we wanted to go over a few tips to help you find more success on social media for your YouTube channel and vlogs by planning effectively!
Know Why You’re on Social Media
What are you hoping to achieve from creating a social presence for your YouTube channel? If you don’t have goals for your social media presence, now is a great time to make some. Create detailed goals that give your presence online a direction.
Once you know why you are on these platforms, what you hope to get out of them, and how you intend to get there, you’ll have a better handle on the type of content you should be posting to grow your vlogging brand.
Be Social on Social Media
Even if you feel like you don’t have the most exciting content out there, if you engage in real conversations with your followers, you will see growth. The whole point of social media is that it’s social, and your audience follows you with expectations to have interactions. Join in hashtag chats, reply to comments from those who enjoy your vlogs, and be sure you are networking with other brands and creators in your niche.
Why Are You on a Specific Social Media Site?
Not all social media platforms have the same type of user base, and certain platforms are better for some YouTube creators rather than others. The best way to decide where you need to be is to look at where your ideal viewers spend their time.
Are they on Twitter and Instagram, or Facebook? Or mostly just Pinterest? Find out where the majority of your target viewership spends their time and focus on building your YouTube channel’s community there.
Monitor Your Progress
These days, most social media platforms offer some type of analytics. These tools allow you to see when you are getting clicks, how often those clicks become views for your YouTube videos, what time of the day is the best for your audience getting engaged, and much more. Be sure you are constantly analyzing your social media efforts so that you can tailor them for more effective posting.
Always Be Looking Ahead
Every social media site will constantly make improvements and offer new features. As a vlogger that aims to be successful in growing their presence through social media, you need to always keep an eye out for the latest happenings. Prioritize time to learning more about the newest social media strategies and read case studies of successful experiences that others have recently had.
Overall, just strive to be engaged and innovative in your approach on social media so that you can make your brand stand out. By staying on top of the latest trends and features, you’ll be able to create a tremendous amount of momentum for your YouTube channel and vlogs!
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