Pinterest has more potential to drive traffic to your YouTube channel than you think. It reaches a wide audience daily with more than 200 million monthly active users, generating a total of over 100 billion pins and over one billion boards.
Before we dive into how Pinterest can help your YouTube channel, let’s first understand the platform.
Pinterest is a social platform with a feed of photos and infographics shared by users. What shows up on the feed, or the home page, varies on who you follow. Each user has a profile with the option to create boards.
The purpose of these boards are to save and organize your pins or content you “re-pin.” Think of it as your own personal digital cork-board where you have access to infinite inspiration images, quotes, etc. that you can pin in an organized manner.
Pinterest is most commonly known as a social platform used to organize aesthetics, gain ideas, and garner inspiration. Beyond that however, the Pinterest audience often use the platform as a search engine. They are there to find new articles, websites, videos, and more on external websites.
Despite what preconceived notions there are about the Pinterest audience, according to Hootsuite, 67% of Pinterest users are actually under the age of 40 with a male user growth of 120% in the past year alone. Even though 81% of the platform is female, 40 per cent of new signups are men from 2017 alone.
- Sign up for Pinterest
- Follow other users
- Develop your profile
- Add a profile image, about section, and links to your channel or website
- Start creating Pinterest boards
- Upload your images and start re-pinning!
Pinterest Tools for Business Accounts
Pinterest comes with tools made to further expand a brand or business’s reach on and off the platform.
Rich Pins: According to Pinterest, ‘Rich Pins’ are pins with more information available in a pin compared to an average pin, separated into four types: product pins, app pins, recipe pins and article pins.
Pinterest Analytics: Pinterest analytics dives into the detailed statistics of your Pinterest accounts (more info below).
The Save Button: A save button can be added to a specific image or post on your website to increase traffic to your Pinterest account as well as drive traffic to your content. The two types of save buttons include hover buttons which appear when you scroll over an image and automatic buttons which appear over every image regardless of the location of the scroller. Read more on Pinterest Save Buttons here.
Widget Builder: If you have a website to accommodate your channel and videos, adding a Pinterest widget will continue to bring an audience to your Pinterest boards and pins. It is relatively easy to input as well.
Pinterest Tips For YouTube Vloggers and Creators
1) Link your channel or video when uploading your unique content
As mentioned earlier, people use Pinterest to find more content external to the platform. When uploading your own original content, be sure to add a title, description, and most importantly, a link to the content that relates to the image you are uploading on Pinterest.
This is what is going to drive traffic to your YouTube channel and views to your videos.
2) Be mindful about the content you upload
The content you upload to Pinterest matters because that will be the decision-maker for the user to click through to your YouTube channel or video, or not. Uploading photos are of course great, but try also creating small infographics, videos themselves, or collages. The more variety, the better.
3) Keep consistent momentum in staying active on Pinterest
Consistency is key when it comes to your career online, especially with social media, to continuously build a following and gain an audience. Success stems from consistency. Find a momentum that works for you and keep kgoing.
4) Understand what content fits with Pinterest
Understanding your audience is one thing, but understanding the audience that comes with a platform is another. Now that you understand the audience with Pinterest with the infographic above, use that to your advantage and alter your content to intrigue that audience on the platform.
5) Track progress through analytics
The analytics tab located in the navigation bar on Pinterest is where you will find all the analytics for your content on Instagram.
This includes individual post impression counts, saves, and clicks as well as average daily and monthly impressions and viewers, and more. After reading through this, examine which posts were more effective than others, and any trends you are noticing.
6) Be smart about your board designs
Work your boards around your YouTube channel’s brand. Think about how you want to organize them, the style of each one, and the theme when every board is set together.
As much as Pinterest can drive traffic to your channel, it is also important to remember that if your content is lacking, chances are that new audiences from the platform will not stay to watch your video. What grabs their attention and keeps them coming back for more are niche channels with quality content that is useful for their time.
Before you start marketing your channel and videos on Pinterest, create quality content and understand your brand.
VLOG NATION CONTRIBUTOR
Janine Maral is culture writer and photographer based in Toronto, Canada. She is currently earning her Bachelor of Journalism at Ryerson University.
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