As a vlogger, you really have to be on top of all of the latest trends in social media. If people are using a platform to express themselves and explore what others have to say, you can use that platform to promote your YouTube channel. Tumblr is just such a platform, and many vloggers are passing up a great opportunity by skipping it when they do their marketing and promotions for their YouTube vlogs.
What Is Tumblr?
So what is Tumblr? A social network and micro-blogging platform, Tumblr is a great promotional tool for your YouTube channel. It is beautifully suited to posting embedded videos and extended descriptions because it is designed for users to upload multimedia and write short-form blog entries.
Basically, Tumblr is a lot like Facebook or Twitter, but it allows more content. You’ll notice that a lot of your favorite memes on other social media sites have been shared through Tumblr, and you can expect that number to keep growing in the coming months and years.
Tumblr is a growing social network, and it is getting more popular by the day. Not only that, but because it allows you to post short-form blogs, you can use it to increase the search engine optimization (SEO) for your YouTube videos by including keywords that your fans and viewers frequently search for in your Tumblr posts.
How Does Tumblr Work?
When you sign up for Tumblr, you will have your own blog and you’ll have a dashboard. When you follow other people’s blogs, they show up on your dashboard (just like your newsfeed on Facebook), and you’ll have the option to re-blog posts that you like and want to share with your friends.
The site is set up to be a sharing center for content and media, and it works beautifully as such. Because of its simple, user-friendly design and because re-blogging is so easy, Tumblr users often do more re-blogging than writing. This is great news for you and your vlogging channel when you promote your YouTube videos on Tumblr.
The Benefit of Tumblr for YouTubers
You may have already guessed the biggest benefit that Tumblr holds for YouTubers – re-blogging. When you post an entertaining and/or informative YouTube video to Tumblr, all of your followers will see it on their dashboards.
Because Tumblr is set up for sharing, your followers won’t have to do anything more than re-blog your posts to share your YouTube videos with their followers. Then their followers will see your videos, and you can expect some of them to re-blog them, too. The possibilities for exposure are almost endless.
If you make sure that your videos are engaging and high quality, you can get more people watching your YouTube videos on Tumblr, both through re-blogs and searches.
YouTubers Can Use Tumblr For Marketing
Using Tumblr to promote your YouTube channel is actually very easy and intuitive. When you sign up, you’ll be walked through the process of setting up your profile and blog. Be sure to link to your channel and other social media sites wherever appropriate, and always write a compelling bio that tells people who you are, what you do, and what you vlog about.
Your Tumblr blogs can be based on exclusive content, more in-depth information, industry tips/advice, behind-the-scenes updates, channel/industry news, and much more to keep your audience engaged.
Once you’ve set up your account, search for other users like you and start following them. Post your videos and fun blog posts, and be sure to re-blog others’ content if it’s fun, interesting, and relevant to yours. The more social you get with Tumblr, the more it can work for you.
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