The world of beauty vlogging on YouTube is made up of so many passionate creators offering their own unique spin on topics, tutorials, reviews, recommendations, and more for the engaged communities they’ve built around their channels.
A great example is Taylor, who started her beauty channel ThaTaylaa about four years ago. To date, she’s received over 15 million views on her YouTube videos, and recently passed the 200,000 subscriber mark! Both milestones can be attributed to the creativity and consistency that you’ll find on her channel. Taylor recently joined us for a quick chat to discuss her YouTube experience:
Great to have you join us! Can you tell us a bit about how you got started on YouTube, and what inspired you to begin beauty vlogging?
I started making YouTube videos when I couldn’t find any makeup videos for people with pale skin. As a teenager growing up in Southern California, I never felt comfortable in my skin, and lathered on the self tanner and orange foundation everyday. As I got older, I started experimenting with different makeup, got a job as a makeup artist at MAC Cosmetics while in college, and eventually learned to love and embrace my skin.
I started beauty vlogging as a creative outlet and way to express myself, and now almost 4 years later, it has turned into so much more than I ever thought it was going to. I’ve been able to help give young women and men the confidence to rock the skin they were born with, connect with people all over the world, and make an income off of something I love doing and am passionate about.
Ever since you’ve started a channel, what have you enjoyed the most about being a beauty vlogger?
It’s pretty dang cool to be able to connect with people all over the world who share your same passions. I recognize the people who always comment, tweet or snap me, and meeting people in real life is so surreal and such a neat experience.
You’ve recently crossed 200,000 YouTube subscribers! What would you attribute the growth of your channel to, and what takeaways can you share for other beauty vloggers?
For my career outside of YouTube, I work on the other side of this industry, which has given me unique perspective into how the ecosystem functions. I heavily focus on YouTube SEO and ranking my videos, and creating content that I love, but that people will also be searching for.
Along with that, engagement and watch-time is super important and something that I always look at. It doesn’t matter how many subscribers you have if your engagement is crap. There are tons of resources on these topics, so if you don’t know what any of this means, read up! There are basic steps you can take to help your videos organically reach more people.
What have been some of your favourite beauty brands?
Oh man, this is like asking a parent who their favorite child is. Well foundation is definitely my favorite product to try out and review, but I don’t really have a favorite beauty brand. I think there are both awesome and shitty products from most brands, you just have to search and find the gems.
For new beauty vloggers starting out on YouTube channel, what advice would you give them?
Since YouTube is so heavily saturated now, find your niche and run with it. Think about what you can’t find on YouTube and what you wish existed, and then create that. Consistency and dedication is also key.
I think unfortunately a lot of people start vlogging now because they think it’s an easy way to make money. If this was true, everyone would be successful on YouTube. For most people it takes years of dedication, and spending hours on YouTube on the weekends or after your 9-5 job before you really start to see any kind of reward.
There’s a lot of sacrifices that you have to make at the beginning, so be prepared to work hard and hustle, because every successful vlogger put in the work to get to where they are now.
You recently announced 15 Days of Foundation, and your involvement with Project Beauty Share. Can you tell us a bit about that?
A lot of people watch my videos for advice on how to cover acne, or to find foundations that will match their skin tone, so in July I started a series on my channel called 15 Days of Foundation, which is a new foundation first impression video every day for 15 days. The series went over really well, so I decided to continue it and do it about every 4 months on my channel. This last series was November 5-19, and this time around I wanted to do something more with it.
I decided to create #15daysofFoundation t-shirts, and give 50% of the proceeds to a non-profit called Project Beauty Share, which helps women in transition by providing them with sanitized gently-used cosmetics and new hygiene items.
Instead of throwing away your gently-used makeup, you can mail it in to Project Beauty Share who will sanitize the products and distribute them to 11 different shelters across Washington State. Even though it seems like a small gesture, there are women who are trying to get back on their feet, or who are going to a job interview, and being able to feel put together and confident can make all the difference.
On behalf of Vlog Nation, we’d like to thank Taylor for joining us!
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