Recently, we got to catch up with Austin Null from The Nive Nulls YouTube channel and discuss vlogging. When watching The Nive Nulls on YouTube, you can expect Austin and his wife Brittany Null to share their entertaining adventures as a family and great joy of being parents to their really cute children on a daily basis. One word to describe their vlogs? FUN!
They’re now on their way to the 300,000 subscribers mark, and recently crossed 37 million channel views. In addition to that, The Nive Nulls brand has a really engaged and supportive community on social media of 100,000+. It’s safe to say, Austin Null knows what he’s doing. So, we decided to have a quick chat about vlogging on YouTube:
It’s been over 5 years since you began your vlogging journey. Can you go back to that moment in time when you first started vlogging and describe what inspired you do so?
Totally! I had found Shaycarl’s videos and started watching the Shaytards daily at the beginning of 2010. I thought they were so funny and random and seemed like people who I’d be friends with so I instantly connected with them and was obsessed. Nearly 4 months later we started our channel because I felt like it’d be fun to share our random, crazy life as well.
When you created your YouTube channel, what were your goals and expectations? What were you really looking forward to as a vlogger?
Honestly, I just wanted to be funny/entertaining and use it as a creative outlet. However, I’ll be honest, I also had heard about how people were making money from doing it and quitting their jobs. (This was back in 2010, though, and people were still kinda “hush hush” about the fact that they made money from their videos) So I was intrigued at that idea. However, I quickly realized after a month or two that we were making like ZERO DOLLARS so I quit worrying about that and just had fun making videos and trying to be creative.
You started at 0 subscribers. You’re now on your way to 300,000 subscribers! What do you attribute the growth of your YouTube channel to?
Consistency, adapting to the overall “YouTube climate”, engaging with viewers as much as humanly possible and…having really cute kids.
For vloggers interested in achieving similar growth, what should they prioritize in order to grow their YouTube channel?
I would say that you need to treat it like a job even when it’s not paying you like a job. You need to be consistent with your schedule (even down to the upload time if possible). You need to learn how to make yourself stick out and find your niche while still being authentic to yourself. It’s also not bad to look at what successful people are doing and take that and make it your own.
There’s an awesome community of people supporting and engaging with your content on a daily basis. What advice would you give to vloggers trying to establish an engaged community for their YouTube channels, as well.
Treat them like your best friends. Reply to comments, tweets, etc. Ask them questions and when they respond, follow up with more! Think of ways to entertain them that’ll elicit a response from them or make them want to share your content. You have to make it about them…because without them, you’re nothing.
Social media marketing is something that’s essential for long-term success, and it’s a term you have great experience with. You’ve grown a brand presence for your YouTube channel on multiple social networks. How can other vloggers do the same?
Honestly, get on all of them and look at what people are doing. Immerse yourself in the platform. If things are trending, look at all of the posts that contribute to the trend and understand how you and your posts fit into that. Also, I’ve done tons of reading to keep up with the trends on social media, best practices for social media, etc. Never miss out on a chance to learn something new.
Everyday, there are many new families joining the world of vlogging. What’s the most important advice you would give to new family vloggers on YouTube?
Be yourself and find your niche. What is it about your family that is unique in comparison to other families? How do you view family/every day activities/current issues/etc. and how do you communicate that to your audience? Find a way to stick out, AUTHENTICALLY.
As you continue to vlog on a consistent basis, what are your future goals? What would you like to achieve in the next few years?
We’re honestly just along for the ride. YouTube is only growing so as long as we find a way to stay relevant we can do this for awhile. Eventually I’ll probably join an advertising firm or just start my own company. Who knows. YOLO.
VlogNation.com: One thing that really stands out about Austin Null is the amount of time he spends engaging with his audience. Whether it be in the vlogs, on social media, or during in person meet-ups like at VidCon and VloggerFair, you can always expect him to be connecting with The Nive Nulls internet family. This is something that every vlogger should emphasize, as it’s essential for building an engaged community around your YouTube channel. The stronger the bond with your audience and supporters, the better!
On behalf of VlogNation.com, we’d like to thank Austin Null for taking the time to discuss vlogging with us. Here’s how you can keep up with The Nive Nulls!
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