If you’re just starting out in the video blogging world, you’re probably wondering how you can build an audience, get more views and likes, and build more support for your YouTube video blogs in general.
Follow these eight tips for video bloggers to put yourself on the path to vlogging success! Find out everything you need to know about creating catchy titles, branding your YouTube channel and videos, and engaging with your audience to create an awesome channel.
Great Video Titles Make a Big Impact on Getting Views
First of all, you need to attract some attention for your video blogs. Now, you may be thinking about marketing your YouTube channel on Facebook or Twitter and getting the news out about your posts all over social media, but first you need to choose titles that work for your video blogs.
Choosing a great title helps you out in two ways. Great titles catch viewers’ interest and make them want to click on your videos, but that’s not all. The best titles include appropriate keywords to help Google and YouTube’s search engines find your video when your viewers search for relevant topics.
For example, if you have a beauty channel, a good title that’s optimized for search engines might be something like “How to Flat Iron Your Hair”, but it’s not a great title as far as viewers are concerned. It has all the keywords that Google and YouTube will need to find it in a search for flat ironing hair, but it really won’t stand out from all of the other tutorials on straightening and flat ironing hair.
On the other hand, a title like “How to Flat Iron Your Hair in 5 Minutes” will appeal more to viewers, and “Tips for Perfectly Flat Ironed Hair” will grab viewers’ attention who want to get that perfectly coiffed look.
Spend some time on your YouTube videos’ titles. Be sure that they include appropriate keywords, but that they’re also optimized for the viewers as much as they are for search engines.
Always Link to Your Channel’s Social Media Pages
Linking to your social media pages in your video descriptions also helps you out many ways. First of all, it gives your YouTube viewers the ability to see what you have going on with Facebook, Twitter, Instagram, and/or LinkedIn. This allows them to get even more engaged with you and your content than just giving your video a like or adding a comment.
Now they can choose to stay updated on your posts, behind the scenes videos and blogs, and other news through social media. And, of course, they can also get involved with the conversation there, as well, making your following a real community!
Get Involved in the Video Blogging Community
Next, remember that you’re not video blogging in a vacuum. You’re actually joining a greater vlogging community. Instead of viewing other video bloggers as competition, view them as people who share similar interests with you and who could possibly help you gain more ground in the vlogging community. Many of these video bloggers also have a lot of experience in the world of vlogging, and they can give you useful advice and tips, too, if you get involved and give them the opportunity.
Look for YouTubers who video blog about topics in your industry or niche. Subscribe to their YouTube channels. Collaborate with them on social media. Leave helpful and valuable comments on their videos, and ask them questions, too. The more you get involved, the more others will start to recognize you as part of the community, recognize your brand, and subscribe to your YouTube channel.
Use a Branded Intro for Your Video Blogs
Speaking of branding, you definitely want to do some of that within your YouTube videos. Start every video blog with a short branded intro. This shouldn’t be anything elaborate; in fact, we really can’t emphasize enough that it should really be short. You only need 3-5 seconds to show a splash screen of your logo with a little bit of intro music and a channel tagline that transitions quickly and cleanly into your video.
End Your Video Blogs With a Call to Action
Now that we’ve covered the beginning of your videos, let’s talk about the end. Never underestimate the power of a call to action. If they’ve watched your entire video, your viewers probably want to know more about you, but they need just a little bit of prompting.
End your YouTube videos with a call to action like, “What do you think about this topic? Leave your thoughts in the comments below,” or, “Be sure to visit my Facebook page for updates, news, and more cool content.” In other words, tell your audience what they should do next. It’s surprisingly effective.
Focus on Building a Vlogging Brand, Not Just Views
Remember that branded intro? Well, that’s only one example of how you can brand your YouTube channel and your video blogs. Put up a poster with your YouTube channel’s logo and tagline in the video background. Use your logo and/or a specific color scheme with all of your channel’s social media profiles. Get branded merchandise and/or clothes made, and show them off wherever you go. The more you do these things, the more you’ll build brand awareness and recognition for your YouTube channel.
Engage and Interact with Your YouTube Viewers
This is the really fun part! Let your viewers know that you appreciate them and that they’re really a part of your community by giving them shout-outs and asking them questions in your YouTube videos.
You can even do a special episode with guest appearances by top fans using Google Hangouts On Air. And don’t forget to read and respond to comments on your channel and on social media, too. Have fun getting to know your audience, and they’ll reward you with more likes and more shares.
You could even:
- Host a #ASK[YouTube Channel] Twitter Chat
- Run a Contest or Giveaway for Your Fans on Facebook
- Create a Community Page for Your Audience on Google Plus
- Do a YouTube Q&A Video to Answer Viewer Questions
- And much more! Be Creative.
Be Yourself – Showcase Your Awesome Personality
Finally, don’t be afraid to let your personality really shine. With so many billion hours of content uploaded to YouTube, your viewers have a lot of choices for video blogging channels to subscribe to and get involved with. Thus, when you catch their attention, they’re subscribing to you, not your channel. So be yourself and enjoy your video blogs! Your viewers will really appreciate how honest and real you are, and you’ll build an audience interested in content filled with your personality!
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